ToastyBaby.com Launches Baby Registry with Partial Purchase Feature

Fishers, IN, January 18, 2008 --(PR.com)-- "ToastyBaby.com" (http://www.toastybaby.com/) today announces a new baby registry service with a Partial Purchase feature designed to simplify gift buying.

Expectant mothers, fathers, grandparents or anybody with a baby to love can set up a baby registry directly from ToastyBaby.com and click convenient Add-to-Registry Buttons to quickly build a gift list. Friends and family can visit the registry to view gift list and make a purchase. To avoid duplicate gifts all purchases are automatically removed from the list. The registry can be used for a variety of occasions, from baby showers to birthdays, and takes the guesswork out of gift buying (see sample registry at http://www.felicite.com/X/?smith)

Unlike conventional gift registries, ToastyBaby.com’s registry has a patented Partial Purchase feature that allows gift givers to make a partial contribution toward any gift. This way, the cost of expensive gifts can easily be shared. The system keeps track of contributions, and updates the outstanding balance in real-time.

ToastyBaby owners explained their inspiration came while they were pregnant with daughter Ava, “We decided that we wanted to use cloth diapers but were surprised to find how difficult it was to find cloth diapers. We ended up ordering from a website halfway across the country and from that experience we decided to open our own store.” Adding, “Even though we are looking to fill a void in the Central Indiana area we understand the global nature of the Internet and we would love to help anyone anywhere with there choice to give their baby the best cloth diapers.”

In selecting Felicite.com as the gift registry provider ToastyBaby’s web developer noted that Felicite integrated well with ToastyBaby.com’s Yahoo shopping platform. The gift registry system (http://www.felicite.com) contains many useful features such as an on-line photo album, RSVP service and E-notification system. In addition to sharing the cost of a gift customers can use social networking features like the online photo album to share pictures with friends and family. They can send messages to friends using the E-notification system. To protect their privacy, an optional guest password can be assigned to limit access.

Felicite.com is the leading provider of private label gift registry systems for on-line and off-line merchants. Its system can be quickly integrated with a merchant's retail store, web site, or mail order operations, and is the only system with the patented Partial Purchase feature.

ToastyBaby.com is located in Fishers, Indiana and can be reached toll free at 1-866-374-1049 or Sales@ToastyBaby.com

For information about the Felicite Baby Registry network please contact Peter DiSalvo, VP Marketing, peterd@felicite.com or (203) 252-5041.

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