New York, NY, August 09, 2016 --(PR.com
)-- In August 2015, the first restaurant to ever go vegan, GustOrganics of NYC, closed its doors. It was a sad day for the woman who made the veganization happen, Kiki Adami. However, that sadness did not last long, as she has since then grown the veganizing industry to that of something considered normal as others now take her lead.
Since closing GustOrganics, Kiki has launched a company called "Veganizer." She and her partner, Hadara Slok, go into omnivore restaurants and flip them for one night only, serving their exact menu, however, in vegan form. They've had five successful events so far and their reputation for these events is only growing.
Last week, a Veganizer chapter started in Brussels. Three months ago, Ravi DeRossi, owner of fourteen posh restaurants in NYC, announced he too would flip all 14 of his venues to be 100% vegan. Last year, La Casa Blue in Texas, decided to veganize and just last week, Taco Bell launched a vegetarian food app. It's happening across the culinary world and it's happening fast.
On Monday, Veganizer announced it would be hosting its first ever private pop-up 12 course vegan dinner on August 25th on 72nd Street at the former Communal: Oven and Earth. Communal was owned and run by the same restaurant group that runs Cafe Frida. Veganizer already successfully veganized Cafe Frida last November. The goal of the dinner is to showcase the items that would typically be considered impossible to veganize, for example, lobster and scallops.
According to Adami, "Veganizing restaurants is an industry that does not exist yet, but just like all industries, they have to start somewhere in some place in time and it usually starts with one person. I did it two years ago (with Gustorganics) and now look at Ravi DeRossi. Who knows who will be next!"
Adami is right, vegan is certainly a growing industry with well known billionaires investing in vegan meats. According to a recent article in One Green Planet, one out of every ten millennials labels them self vegan or vegetarian, while 30% of all Americans now label themselves as "flexitarians." If animal agriculture is one of the biggest players in Global Warming, then perhaps veganizing restaurants is one of the fastest ways make a difference.
Veganizer NYC is the first company to offer veganizing services to omnivore restaurants. The company launched in 2015 and has successfully veganized five restaurants in NYC. The company is run by Kiki Adami of GustOrganics and Hadara Slok of Rawclates Chocolate. The goal of Veganizer NYC is to help restaurants capitalize on top food trends and menu evolution without making a noticeable difference in the look or taste of their current dishes. For more information visit: http://www.veganizernyc.com.