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TryMyUI Reviews the UX of YouTube Gaming vs Twitch


YouTube Gaming and Twitch are two popular platforms for gamers and streamers. In TryMyUI usability tests, users rate Twitch with a better user experience than the much larger YouTube Gaming.

San Mateo, CA, August 13, 2016 --(PR.com)-- In the fistfight to provide better gaming experiences, who would expect the lightweight to out-box the world champion? Google-owned YouTube, estimated at $70 billion(1), still trails the much smaller Twitch, now acquired by Amazon for $0.97 billion(2), in providing enjoyable user experiences to the gaming community. Usability testing platform TryMyUI tested the two competitors side by side and discovered that gaming users had a smoother, superior experience at Twitch than at YouTube Gaming.

Streamers, or broadcasters, use Twitch and YouTube Gaming to live-stream as they play their favorite games, while other gamers watch and enjoy. TryMyUI set up a usability test with a scenario and tasks that gamers routinely go through. Then, a random sample of testers reflecting the user base of the two sites took the test, providing their feedback through TryMyUI’s platform with screen capture, voice recording, survey responses, and more. TryMyUI software converted this feedback into qualitative and quantitative insights via SUS and SEQ metrics and a UX Diagnostics panel. The verdict? Users on Twitch rated a better gaming experience than users on YouTube Gaming.

Two instances from the tests demonstrate how Twitch’s user interface enhances the UX and allows users to easily find information about streamers:
1. When streamers leave the info section below their videos blank, Twitch compensates for this and writes the message “It's empty in here.” YouTube Gaming does not provide any message if the streamer neglects to provide information (sending the user on a wild goose chase as they search for clues).
2. On Twitch, as users move their mouse over the streamer's profile picture a hover message appears with the words “Go to Profile”. YouTube Gaming has this same function within their profile image, but without any hover message, lowering discoverability. Twitch clearly signals to users how to navigate, while YouTube Gaming leaves them to guess.

Users were able to find games, information, and ways to support their favorite streamers much more quickly and easily on Twitch than on YouTube Gaming. Check out what else users had to say at blog.trymyui.com

Which gaming platform do you prefer? Tweet at us @trymyui

(1) http://fortune.com/2015/05/27/youtube-google-value/
(2) http://www.wsj.com/articles/amazon-to-buy-video-site-twitch-for-more-than-1-billion-1408988885?tesla=y&mg=reno64-wsj
Contact Information
TryMyUI
Ritvij Gautam
(415) 323-0377
Contact
trymyui.com

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