Hotel Effectiveness Announces Two-Way Integration with ProfitSword

Atlanta, GA, August 20, 2016 --( Hotel Effectiveness has announced a two-way integration with hospitality business intelligence leader ProfitSage by ProfitSword. The integration will eliminate manual data entry within both systems and broaden data insights that will help enhance the decision-making process of mutual customers.

With the new two-way integration, operational data including actual and forecasted occupancy, revenue, and other business drivers will automatically sync from ProfitSage into Hotel Effectiveness. Likewise, actual labor data will automatically sync from the Hotel Effectiveness labor management tools into ProfitSage. This gives customers a more complete and up-to-date view of their hotel operational data.

“The best management companies realize that technology really does drive a competitive advantage. The ability to combine a cutting edge operational tool like ProftSage with the best labor management tools in the industry is a powerful one-two punch,” said Mike Martin, CEO of Hotel Effectiveness.

Paul Bennie, Director of Business Development with ProfitSword added, “We are always looking for ways to streamline work for our clients and provide them the most complete and updated view of their business. This new two-way interface with Hotel Effectiveness is a perfect example of how we can partner together to make that a reality.”

This new integration is being installed in shared customers including hotels managed by Hospitality Ventures Management Group, NewcrestImage, Gemstone Hotels & Resorts, Fillmore Hospitality, and Hospitality America.

Since 2007, Hotel Effectiveness has set the hotel industry standard with a solution designed to help hoteliers reduce labor costs and increase profit flow-through. As the demand increases for new ways to integrate with key systems in the industry, Hotel Effectiveness continues to take an innovative approach in working with hospitality vendors to add the most value for their customers.

About Hotel Effectiveness Solutions, LLC

Hotel Effectiveness is the only complete labor management system designed exclusively for hotels and hotel management companies. For nearly a decade, Hotel Effectiveness has helped over 1,000 hotels across more than 60 hotel brands achieve immediate results and incredible returns by reducing labor costs. From economy hotels to large convention hotels and resorts, the solution is fit for all types of properties.

For more information on Hotel Effectiveness, visit

About ProfitSword, LLC

Founded in 2001, ProfitSword is an innovator in business intelligence software for the hospitality industry. ProfitSword solutions provide seamless integration of data and real-time information to enhance hotel managers’ decision-making process and improve profitability. ProfitSword is headquartered in Orlando, Florida, and serves more than 70 management companies and ownership groups representing more than 3,000 hotels worldwide. For additional information on the company and its customized products and software solutions, contact Colin Findley at (407) 909-8822 or go to
Hotel Effectiveness
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