Okeechobee, FL, August 20, 2016 --(PR.com
)-- For Port St. Lucie–area drivers interested in installing new car audio, mobile video, and other aftermarket automotive components, help is on the way. Okeechobee-based car audio shop Custom Sights & Sounds is now working with the online marketing experts at Prospect Genius to improve its website’s performance. Because so many consumers are now researching local businesses online, the Prospect Genius partnership will help Custom Sights & Sounds connect more effectively with the people in its region who are seeking the services it provides.
Companies specializing in mobile electronics have a lot to gain from boosting website visibility and accessibility, especially on relevant search engine results pages. The 2016 Global Search Marketing Report from SimilarWeb found search to be the chief driving force behind traffic to websites. By ensuring that its site is prominent on results pages for Google, Bing, and other search engines, Custom Sights & Sounds has the chance to reach prospective customers who might not learn about the business and its service offerings through other media.
Using a process known as search engine optimization (SEO), Prospect Genius will incorporate industry- and location-specific keywords into Custom Sights & Sounds’ website. Including commonly queried terms like “car audio installation,” “backup assistant,” and “remote car starter” on web pages about those services will help Custom Sights & Sounds target its advertising efforts toward vehicle owners specifically interested in certain aftermarket devices. SEO can give small businesses a leg up over their local competitors.
“Our goal is to help Custom Sights & Sounds stand out online among shops selling and installing car audio, mobile video, and other electronics in the Port St. Lucie region,” explains Prospect Genius web marketing strategist Matt Gallo. “Thanks to today’s digital environment, maintaining an active and informative website can play a key role in small business success.”
Custom Sights & Sounds is an insured company with 10 years of experience helping drivers in and around Port St. Lucie. The business sells and installs a wide array of car, boat, and truck accessories, including car alarms, navigation systems, and car audio/video components.