Seoul, Korea, South, August 25, 2016 --(PR.com
)-- Store music service provider, Wantreez Music (www.rhymeduck.com, CEO: Noh Jong-chan), has announced that the company made a partnership to be supplied with big data from the most popular music identification app company, Shazam. Wantreez Music will be able to receive a huge amount of Shazam’s global user search data organized into region and genre.
Through the contract with Shazam, Wantreez Music will receive the results of, on average, 20 million analyzed data a day, and from next month it is intended that the data will serve in aiding the selection of songs for stores. In addition, being able to confirm popular K-POP music by region abroad, the quantity of K-POP being exported will be strengthened while the distribution business regarding the export of K-POP will be expanded.
“I am delighted about our partnership with the world’s most popular music identification service provider Shazam,” Wantreez Music CEO, Noh Jong-chan said, “Through this we will be able to the same background music in the stores in Korea, as they are being played in a Michelin star restaurant in New York, or a luxury brand store in London,” he added, “it is a good opportunity for clients wishing to increase sales through music marketing.”
Shazam’s APAC Manager, Jonathan Lee said, “We are excited to be partnering with Wantreez Music within the Asia region to provide them with access to the top trending songs from around the globe. With over 700 million global users we generate over 20 million Shazams every day and from this data we can provide unique and detailed insights into the most popular songs across multiple genres and regions globally. By providing access to our comprehensive data and analysis, Wantreez BGM will be able to make better and more informed decisions on their musical selections for the stores and businesses that they service."
“I view this as a very desirable case of cooperation that goes beyond borders, where international big data skills and materials are used domestically,” Professor at Winchester University, UK, Lee Min-hye said. “Wantreez Music can use the opportunity to make the jump to advancing the music service industry overseas.”
Through continuing to cooperate with Shazam, Wantreez Music plans to add value to the data accumulated over the time.
In addition to finding out the song’s title, Shazam, the world’s number one music service business, can find detailed information such as lyrics, videos, album name. Not only does it have a current userbase of 7 hundred million, it collects and analysis, on average, 20 million search data a day, and through this many different applications of the big data are being produced. Apple began using Shazam as a default app since 2014.
About Wantreez Music
Since 2012 Wantreez Music has been providing a store music service that consults and delivers recent music that matching the brand’s image, to offline stores. Providing a service to around 200 brand stores nationwide, by using the data mining results from this agreement Wantreez Music hopes to improve their song selection process, previously done manually, in order to bring a higher quality selection.