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Once Again, AGENCY09 Will Front Digital Action for Lakmé Fashion Week

After a successful Lakmé Fashion Week Summer/Resort 2016, the tech-vertising agency will recreate magic at the Winter/Festive 2016 for the IMGR property

Mumbai, India, August 26, 2016 --( Last season, within a 25-day window, AGENCY09’s digital strategy resulted in a cumulative online reach to 10 million fashion enthusiasts across the world. Their key focus was to create fresh, unique and engaging content on Facebook, Twitter, Instagram, Snapchat, Periscope, YouTube and Roposo. This tech-vertising agency used new-age tools like Facebook Live, Twitter Mirror, Go Pro and Snapchat takeovers to make Lakme Fashion Week the most popular fashion week on social media in the world.

ManavDevraj, Digital spokesperson, IMG Reliance remarked, “We roped in AGENCY09 quite late in our planning during the last season. They showed great enthusiasm that resulted in a phenomenal 35% increase in online engagement and reachacross all official social media platforms of Lakme Fashion Week.We are happy to be associated with them again.”

#LakmeFashionWeekdigital amplification included brand campaigns, build-up campaigns, contests, and over 33 live coverages of the show. For the first-time, online audiences witnessed Manish Malhotra, Neeta Lulla, Anita Dongre, Masaba, Rohit Bal along with Renzo Roso & Sabyasachi conversations showcased Facebook live.

“Working with the Lakme Fashion Week last season was an insightful experience. Our team is excited about Winter/Festive 2016. This year is only going to be better,” said Gautam Anand, Head Conceptualizer, AGENCY09.

About AGENCY09 (
AGENCY09 is Bandra-based online advertising agency led by Tushar Khakhar. Since its inception in 2013, the agency has curetted over 75 brands on the internet. Prominent clients include Future Generali Life Insurance, Rajesh LifeSpaces, JP Infra, Mumbai Press Club, Electrolux, Mahindra Group companies & best-selling authors among others. The young and dynamic team has successfully delivered projects across geographies including USA, UAE, Spain, ​Singapore and United Kingdom.

About IMG Reliance (
In India, IMG has formed a joint venture with Reliance Industries, India’s largest company, to develop and own sports, fashion and entertainment properties. Existing IMG events in India are now under management of the joint venture. These include the Aircel Chennai Open (ATP) and Lakmé Fashion Week.

Catch the live action on Lakme Fashion Week Winter/Festive in the online space @Lakmefashionwk.
Contact Information
Mayura Amarkant

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