Albany, NY, September 02, 2016 --(PR.com
)-- In today’s digital age, it’s vital for small businesses to include web marketing tactics in their overall marketing and advertising plans. The latest company to join the trend is Albany’s Giuffre Contracting LLC, which offers a wide selection of exterior home improvement services in the Capital District. Giuffre Contracting LLC is working with the online marketing specialists at Prospect Genius to improve its website performance and better connect with prospective customers in its local area who are searching the Internet for the services it provides.
A recent SCORE small business association report found that only 51% of small businesses nationwide maintain a company website. Giuffre Contracting LLC is already a part of that web-savvy majority, but by taking the time to boost its existing site’s visibility and accessibility, it can gain a leg up over competitors who use the Internet less effectively. The goal of the Prospect Genius partnership is to ensure that anyone in the greater Albany area who’s seeking a roofing contractor, gutter installer, or window and door contractor can find Giuffre Contracting LLC online with ease.
Prospect Genius’s roster of proven web marketing techniques includes a process known as search engine optimization, or SEO. Search engines such as Google, Yahoo!, and Bing should soon find Giuffre Contracting LLC to be more relevant for Albany-area queries using terms like “roofing contractors” and “window replacement,” displaying the company’s site closer to the top of results pages. Increased web prominence can, in turn, lead to an influx of new customers, as more people learn about the business and what it has to offer.
“Giuffre Contracting LLC has been trusted in its area for quality workmanship since 2003, and it’s our job to get the company’s site in front of more eyes,” says Matt Gallo, a senior Internet marketing strategist with Prospect Genius. “Effective web marketing can help a small business stand out in its industry and local region.”
Giuffre Contracting LLC is an insured home improvement contractor, offering roofing services, siding services, gutter installation, and much more. The business works with property owners in and around Albany.