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Online Media Consumption Habits - China – Market Research Report 2016

Digital Accounts for Over 50% of Time Spent with Media in China. Digital grabs larger share of adults' daily media time in China than in UK, US.

Albany, NY, September 09, 2016 --( Market Research HUB has announced the addition of the "OnlineMedia Consumption Habits - China" report to their huge collection of market research reports. Chinese consumers are heavily consuming online media. Adapting to consumers’ consumption habits is vital for increasing the efficiency of marketing communications. Leveraging emerging online media types can be an innovative channel to impress consumers.

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Table of contents
- What you need to know
- Definition
- Demographic classification
- Personal income
- Household income

Issues And Insights
- Marketing via online media in fragmented time slots
- Marketing via bullet screen comments and live streaming
- Making video advertisements more efficient
- Opportunities for online news
- Attracting paid users by enhancing experience

The Consumer – What You Need To Know
- Penetration of online media sees an increase
- Smartphone is still the major device, and more content to be adapted to smart TVs
- News, music, e-books and radios are preferred on weekdays
- Consumers are willing to pay for online video and music
- Both content and experience are important to attract paid users
- When watching online videos, consumers prefer being in the audience rather than participants
- Social media users skew to males, and bullet screen comments appeal to those in early 20s
- For video streaming websites, going comprehensive is not necessary
- Who are more likely to watch advertising videos?
- Opportunities for online news
- Mintropolitans are more willing to pay for membership

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Online Media Consumption On Different Devices

Usage Occasions Of Online Media

Paid Users Of Media Streaming Websites

Attractive Membership Benefits

Activities When Watching Online Videos

Attitudes Towards Online Media

Meet The Mintropolitans

Appendix – Methodology And Abbreviations

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