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THINKWARE Reaffirms Dedication to the US Market Through Attendance at SEMA in Las Vegas

San Francisco, CA, October 31, 2016 --( World leading Korean dash camera company, THINKWARE, is making moves to target the automotive industry in the United States by exhibiting its leading dash cams at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nevada, taking place November 1-4, 2016.

The company will display and provide demos of its dash cam products and accessories at SEMA including:
· Accessories: Locking Box, IR Camera, External battery

THINKWARE’s dash cams offer superior technology and design. The dash cams’ features include ‘Super Night Vision’, which is optimized for dark parking environments and ‘Time Lapse Photography,’ which records at 1 frame per second, reducing video file size and enabling the dash cams to record parking mode videos for 16 times longer than the standard dash cam.

For customers who do not want to discharge their vehicle battery, THINKWARE’s external battery accessory ensures that the dash cam does not drain the car battery when it’s operating in parking mode. The battery uses LiFePo4 (Lithium iron phosphate) cells, which are popular in the automotive industry because of their ability to operate in extreme temperatures. The external battery can power a front and rear dash cam for around 36 hours and users can install two external batteries to provide around 72 hours of operation. The batteries can then be recharged in about 60 minutes.

THINKWARE will also showcase the Locking Box and IR Camera accessories. The Locking Box is a specially designed safety lock box meant to prevent the unauthorized removal of power cables, GPS cables and SD cards for copying or deleting the recorded image.

The IR camera is a device for recording events that are occur between the driver and passengers inside commercial vehicles. The IR camera accessory is meant to protect commercial drivers and passengers in the event of unexpected or unusual situations. This accessory is also equipped with an Infrared Sensor and LED lights, making it possible to record in low light level environments.

THINKWARE is the highest selling dash cam brand in the competitive Korean market and continues to review positive responses from reviewers. Their products are available at more than 2,200 stores including Best Buy in the US. The decision to participate in the conference is driven by THINKWARE’s international outlook, with the goal of facilitating and growing its overseas business development within the automotive industry.

Brian Yang, THINKWARE’s General Manager of International Business Development stated, “We are actively marketing our world-class dash cameras through consistent participation in global exhibitions and conventions. Next year, we expect to double our overseas sales growth through major distribution channels in the US, Japan, and Singapore.”

You can visit THINKWARE’s booth #16522 located in Westgate at the Las Vegas Convention Center to learn more.

3150 Paradise Rd
Las Vegas, NV

THINKWARE dash cams are available in the United States for purchase at as well as in-store and online at BestBuy.

Global IT corporation THINKWARE was founded in Korea in 1997. Through consistent research and development in the field of smart car technologies, THINKWARE has established itself as the market leader in various sectors such as dash cams, electronic maps, navigation, mobile applications, and tablet PCs.

Spearheading the competition with world-class image processing technologies and intuitive user friendly interface, THINKWARE debuted their DASH CAM lines in the US market in April 2014. THINKWARE has confirmed the export of their DASH CAM lines to 10 other countries including UK, Australia, Singapore, and Japan.

At CES 2015, THINKWARE was honored with the Innovation award of the year in the interior car accessories category for excellence in technology and design.

For more information, visit the company’s website at
Contact Information
Rene Musech

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