TotalKarnataka.com, an E-Commerce Market Place for Small, Medium and Rural Enterprises: Market Launch
TotalKarnataka.com is a market place for specialty products of Karnataka, India origin. Small, medium and rural enterprises missing out on the online channel to distribute their produce need enablement and handholding. Similarly, consumers looking for specialty products of a region or a state need one place to go to. Both the needs are served by the unique platform that caters to the localisation aspects completely and opens up a window to the world.
The platform is built in English and Kannada version, not with a machine translation, but with experts’ effort. In addition to the products, the history and associated heritage, craftsmanship of the rural artisans, process followed and benefits to the community are captured on the platform. The business model requires minimum inputs and action from the small and rural entrepreneurs. The platform and methods are scalable to other regions and states of India as well with local language content and on-boarding of similar enterprises in those regions.
There are over 3000 products from 15 vendors already and on-boarding of more vendors and products is in process. Most products are specialty products of Karnataka origin such as Mysore Handicrafts, Bidri work of Bidar, Channapatna toys, north Karnataka foods, Indian millets, handmade cotton kurthas, etc., Such products are not easily available on other market place platforms and hence unique, said Mr. Kakal. Future plans includes scaling up with more vendor products and enhancing marketing efforts to reach out to national and international consumers.
About Totality Solutions India Private Limited
Totality Solutions India Private Limited is founded by Chandrashekar Kakal, former Infosys Executive and former COO of L&T Infotech to incubate technology and business related start-ups. Lakshmikanth V, who has been passionately running Total Kannada.com to offer Kannada books and movies for over a decade is the co-founder of the company.
Visit www.totalkarnataka.com to experience the platform and help understand the specialty products of Karnataka origin. Every purchase made through “Total Karnataka – Onlined” platform benefits in some way a community of small, rural enterprises who thrive on marketing of their produce at fair price for their livelihood and the life of those dependant on them.
For further information, please contact:
Totality Solutions India Private Limited: No 9, 1st Main Road, 1st Cross, Santhrupthi Nagar, Kotthanoor Dinne Main Road, J P Nagara 7th Phase, Bengaluru - 560 078, Karnataka, India, ph: + 91 080 4952 1123, email: email@example.com
Kiran Kumar R