Complete Identity Receives Approval to be a DSA Supplier

Coral Springs, FL, February 18, 2006 --( International branding company, Complete Identity, Inc. (OTC: today announced that the company has been approved as a supplier member to the exclusive Direct Selling Association (DSA).

The DSA is a national organization of major product and service companies such as Avon, Amway, Arbonne, Herbalife, Mary Kay, Mannatech, Market America, Nu Skin, Primerica Financial Services, Tahitian Noni, Tupperware, World Book as well as 184 other product and service companies.

“As part of our approval, we established two new service programs geared towards helping DSA companies with their branding and printing needs,” said Mike Magolnick, President and CEO of Complete Identity. Complete Identity is the only approved supplier to provide the entire suite of services that include domain names, websites, professional logos, and printing services to the DSA members, affiliates and suppliers. Complete Identity has programs specific to the hundreds of thousands independent agents that the DSA companies represent.

About Complete Identity
Complete Identity is a professional business services company that offers identity & branding services, printing services and business planning services. Complete Identity has nine locations throughout the US with plans to open twenty more by 2007 including locations in Canada and Europe.

About The Direct Selling Association
The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 200 companies are members of the association, including many well-known brand names.

For more information:
Peter Miller

Forward-Looking Statements: This press release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on the current expectations of the management of Complete Identity, Inc. only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Factors which could cause or contribute to such differences include, but are not limited to, factors detailed in the Company's Securities and Exchange Commission filings; economic downturns affecting the operations of the Company, and the need for adequate financing to achieve the new strategic plans and to complete management's overall plans and objectives. Complete Identity, Inc. undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Complete Identity, Inc., reference is made to Complete Identity, Inc.‘s reports filed from time to time with the Securities and Exchange Commission.

Complete Identity
Mike Magolnick