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Sports PLC Rollout Real-Time Live Chat Across Website Portfolio

Birmingham, United Kingdom, January 27, 2008 --( Golf and Leisure giant - Sports PLC has demonstrated its commitment to providing excellent customer service with the addition of ‘Live Help’ across its portfolio of websites –, and upcoming (the new home of

The Sports HQ
began trading online in 2001; from this date it has developed an increasingly loyal customer base – over 50% of orders in 2007 originated from repeat business.

“As a forward thinking organisation with a reputation for excellent customer service, Sports PLC is continuously searching for new and improved means to better serve the needs and wants of its customers”. Rob Willis, Marketing Manager (Sports PLC).

Sports PLC acknowledge that its customers can require specific information and advice on selecting the correct set of golf clubs for example. Live Help provides a real alternative to the telephone for customers with little or no time to spare.

In the case of – a new service from Sports PLC offering personalised golf equipment – “we’ve found that customers can request specific customisation instructions or delivery requirements” Rob commented. Live Help is designed to recognise a customer enquiry and can offer assistance in real-time.

Live Help is currently available between 9am - 5.30pm (Mon-Fri) on | | – all out-of-hours enquiries are recorded and responded to the following day.


Notes for Editors

Sports PLC – | |

Sports PLC is the European division for Confidence Sporting Goods, inc., the famous manufacturer from Palm Springs, California. Sports PLC supplies a wide range of sports, leisure and fitness ranges including golf equipment, such as golf clubs and clothing and shoes from major brands such as Confidence, Palm Springs, Prosimmon, Forgan, Young Gun, Texan Classics, Ram, Wilson and Hippo – other products include: Golf Balls, Lake Golf Balls, Golf Trolleys, Golf Accessories, Golf Bags, and Golf Shoes. Because they sell directly to you, you can expect to save up to 85% on normal retail prices when buying from them.

Rob Willis
Marketing Manager

T. 00 +44 (0) 1527 598 388
Contact Information
The Sports HQ
Rob Willis - Marketing Manager
00 44 1527 598 388

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