Fashion Education Veteran Heads New Fashion Programs at The Art Institute

Orange County's only bachelor’s degree program in fashion is accepting students for Spring 2008 quarter.

Santa Ana, CA, January 28, 2008 --(PR.com)-- The Art Institute of California – Orange County launches new degree programs in Fashion Design (Bachelor of Fine Arts) and Fashion Marketing & Management (Bachelor of Science) on March 31. Heading the new program as Academic Department Director is Mary Ann Gale who has over 25 years of experience in the fashion industry and fashion education administration.

“We conducted an extensive search to find someone that had both knowledge of the industry and experience as an educator,” said Melinda Lester, Dean of Academic Affairs. “Mary Ann Gale’s strong academic leadership skills and commitment to student achievement make her a valuable addition to The Art Institute.”

From 1988 until joining The Art Institute, Gale served as the Department Chair for Fashion Design at Brooks College in Long Beach where she managed designer showcases and produced the annual fashion show. She also worked closely with faculty to develop curriculum and provide opportunities for professional advancement.

During her time with Brooks College, Gale was involved in many community outreach events, including the annual fashion show that benefited local charities such as The Children’s Center in Long Beach and Miller Children’s Hospital. She also created Camp Couture, a fashion camp offering high school students a chance to discover fashion through focus on design, trends and fashion show production.

Some of the classes Gale has taught include Introduction to Fashion, Fashion Illustration, Advanced Fashion Illustration, Career Planning, Business Operations and Marketing.

Prior to beginning her career as an educator, Gale worked as a fashion illustrator with Lloyds Fashion Advertising in Los Angeles and spent five years working with buying offices in the California Market Center creating buyer boards and fashion catalogs.

Gale received her associate’s degree in fashion design from Brooks College in Long Beach. She later went on to acquire a bachelor’s of business administration and a master’s in education in instructional technology from American Intercontinental University in Buckhead, GA.

She is a member of The Fashion Group International and an affiliate of the Long Beach Arts Council, the Long Beach East Village Arts District and Scripps Institute.

Training Future Fashion Professionals in Orange County:

The Fashion Design program at The Art Institute helps students attain a fundamental grounding in fashion design, an introduction to the theory and practice of draping, pattern drafting, construction and sewing, fashion illustration and creative design. Coursework helps students increase their knowledge of technical sketching and computer design and provides instruction in using industry and business software to create, grade and mark patterns and generate specification sheets. Graduates develop and present advanced knowledge of apparel production processes from concept development through finished product.

In the Fashion Marketing & Management Program, students develop a foundation in aspects of the fashion design process. They quickly move to the founding principles of marketing, advertising, merchandising and management. Coursework helps students develop aesthetic and ethical sensitivities over the course of the program. Graduates demonstrate the ability to plan and analyze key marketing and management processes and demonstrate the knowledge of visual merchandising as a communication tool to market merchandise to the consumer.

“Both fashion programs will focus on integrating the creative, technical and theoretical elements of the industry,” Gale said. “As with all programs at The Art Institute, fashion courses will be taught by educators with diverse industry experience.”

Students interested in Fashion Design, Fashion Marketing & Management or admissions for the Spring Quarter 2008 starting March 31 can call 888.549.3055 or visit www.artinstitutes.edu/orangecounty.

The Art Institute of California – Orange County is a design, media and culinary arts school providing bachelor’s and associate’s degree programs in Advertising, Culinary Arts, Culinary Management, Fashion Design, Fashion Marketing & Management, Game Art & Design, Graphic Design, Industrial Design, Interior Design, Media Arts & Animation, Visual & Game Programming and Web Design & Interactive Media. Located in the heart of Orange County’s South Coast Metro region, The Art Institute is ideally situated in close proximity to Orange County’s thriving business community, cultural attractions, shopping, entertainment and its famous beaches. The school is one of The Art Institutes (www.artinstitutes.edu), a system of over 40 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.

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Contact
The Art Institute of California -- Orange County
Veronica Orozco
714.830.0221
www.artinstitutes.edu/orangecounty
aicaocadm@aii.edu
888.549.3055
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