Ballantine Communications Partners with Wallit

Local newspaper group introduces a new flexible subscription model on flagship site in partnership with Wallit.

Milwaukee, WI, November 23, 2016 --( Ballantine Communications of Durango, CO, has recently partnered with Wallit, the complete subscription management solution, to provide diverse purchasing options to readers in SW Colorado. The service has launched on The Durango Herald website,

The Durango Herald partnered with Wallit as part of a larger strategy aimed at improving the reader experience through a redesign of its flagship website and by providing more customer options for accessing and paying for its original content. By leveraging Wallit’s flexible account-based SaaS model, Ballantine hopes to grow their digital audience through additional purchase options beyond a monthly or annual subscription.

“We made the decision to partner with Wallit during a major upgrade of our website to improve reader experience. Wallit’s paywall and purchasing offerings align with the look and feel we achieved for the website during our development, and their team has worked hard with ours to make it happen,” said Doug Bennet, CEO of Ballantine Communications.

Beyond the elegant and cohesive Wallit UI integration, Wallit allows publishers to easily change up subscription offers through its advance admin tools. Once implemented, audience development/marketing managers can easily modify and implement a number of payment and frequency subscription types –from single article sales to full all-site access annual subscriptions.

“We are excited to add Durango to our publisher network and see this as only the beginning of more publishers coming on board. Because our platform logic is built on an account based system, customers who subscribe to Ballantine, can seamlessly purchase articles or add subscriptions from other newspapers and magazines utilizing Wallit. That means no more additional logins and repetitive entering of credit card information,” explained Mike Gehl, CEO of Wallit.

About Wallit
Wallit is the complete subscription management solution for publishers wishing to unlock more revenue opportunities for its original content. Registered Wallit users can access their accounts across all Wallit partner sites. This one account/one-click approach simplifies and improves the user experience.

Tim Hunter