Denver, CO, February 06, 2017 --(PR.com
)-- Consistency is a key component to the success of a brand. Creative types rely on branding guidelines for achieving consistency. Many businesses don’t have a branding guideline, making it more difficult for marketing and branding professionals to create consistent marketing materials.
A branding guideline is a set of parameters for the creative team. It specifies brand details like logos, colors, font, typography, word choice, layouts, and pictures. It helps the creative design team work more efficiently. Efficiency shrinks customer acquisition costs. Everyone likes that.
Clients with branding guidelines save money and time by avoiding mistakes. No one likes finding out that one color was the wrong shade after printing 1,000 brochures.
When should businesses create branding guidelines?
A business should create a branding guideline before starting the creative process for its first marketing material, including websites or brochures. But, even companies with 300 employees that have been around for 5 years can do one. It’s never too late to start saving money! A good branding guideline streamlines a project and cuts down on costly mistakes.
Green Jeans Creative loves collaborating with companies to create detailed branding guidelines. Sure, it costs a little time and effort initially but the payoff in branding consistency and efficiency is huge.
Call to get the process started.
If a branding guideline isn’t getting used much, it’s time to give it an update to reflect the growing brand.