Ohio Based PR Firm Adds Healthcare Association to Client Roster

Texas Association of Health Underwriters Chooses EMG for Increased Public Awareness.

Cincinnati, OH, January 30, 2008 --(PR.com)-- Eisen Management Group today announces that the Texas Association of Health Underwriters has joined the Cincinnati and Cleveland based public relations firm. TAHU looked to the expert consultancy to assist its regional public relations and legislative influence initiatives.

TAHU has looked to EMG to help create its first ever consumer advocacy program, designed to aggressively tackle myths about insurance spending and policy.

EMG president and founder Rodger Roeser, APR says the campaign will not only target the Texas healthcare consumer, but will also aim to gain a higher influence on legislative policy within the state. Various public relations strategies and tactics will be employed, including events, educational articles, white papers, and traditional press release and media relations programs.

“It’s an aggressive campaign with a strong call to action for the uninsured,” Roeser said. “TAHU wants to make a positive influence in Texas by ensuring they lead healthy lives, and we are excited to contribute to this historic campaign.”

“Our main focus with this campaign is to simplify the jargon within benefits programs that are now available to consumers,” TAHU president Carolyn Goodwin said. “EMG has much experience in the healthcare market, and their unique marketing and public relations techniques will enable us to send a resounding message to Texas residents.”


About TAHU

A state member of the National Association of Health Underwriters, TAHU is professional organization of agents and insurance company representatives aiming “…to inform and protect the consumer by enhancing the professional growth of its members.” Since its founding in 1930, there are now over 200 state and local chapters of the NAHU servicing the insurance needs of millions of Americans. More information can be accessed at www.TAHU.org.

About EMG

EMG is an award winning public relations, rich and social media development, marketing strategy and advertising firm with offices in Greater Cincinnati and Greater Cleveland. The firm develops and strategically implements local and national campaigns for its healthcare, technology, professional services, consumer packaged goods, insurance, financial, manufacturing, retail and restaurant clientele. More information can be accessed at www.eisenmanagementgroup.com or by calling 859.586.4302. EMG – Let’s Make Waves.

Media Contact

Allison Brinkman
Eisen Management Group
Eisen Management Group
Allison Brinkman