Tourism Industry Leader Rebrands to Become Aurora Travel & DMC

One of the industry’s leading tour operators rebrands itself to become Aurora Travel & DMC to reflect changes in the company’s place in the market. A new name, logo and website ( have been developed in tandem.

Hanoi, Vietnam, January 18, 2017 --( Committed to providing visitors to Vietnam with unique and engaging travel experiences, Aurora Travel & DMC has gradually expanded its products from Vietnam to Laos, Cambodia and Thailand over the past 13 years. The refresh in corporate identity reflects the expansion of the business.

Aurora Travel made a name for itself by providing quality customized tours that emphasize the authenticity of the experience. At the turn of the year, the company will be operating under a new brand, with the new name and a new logo to match. The new brand enforces the company’s commitment to supplying a varied selection of authentic, unique, and quality travel products to travelers from all over the world.

“The corporate logo and color is entirely new, with the letter A in Aurora stylized to evoke images of the roof of a pagoda, an iconic image in all our destinations,” details Ngoc Trinh, Marketing Manager. She goes on to explain that the gradient orange against jet black presents a splendid sunrise, which symbolizes the development, reliability and success that Aurora Travel & DMC guarantees.

"For the last 13 years, Aurora has been a reputable travel agency in Vietnam. We have seen considerable growth to our business and operated thousands of customized tours to Vietnam, Laos, Cambodia and Thailand," asserts Mai Anh Nguyen, General Manager of Aurora Travel & DMC.

“New CI has been created upon our strategies and experiences to make sure that Aurora evolves with the marketplace while honoring the essence of our brand. Aurora Travel & DMC’s new corporate identity and logo reflect both the evolution of the company and its vision for the future. In everything we do, we stay true to our mission of offering travelers tailor made and unique tours with only the highest quality service."

The refreshed website will be online from 5th January, 2017, and will reflect high quality luxury twinned with a Southeast Asian orientation. The new website is “client-centric,” which means that the layout has been specifically designed to ease the user experience. The structure of the content has also been made more concise, so readers will be able to learn more from a quick scan.

“Our new site is divided into three main sections: Destinations, Tours, and Incentives, ensuring that you can get where you need to be as quickly as possible,” says Van Nguyen, Director of Sales. “Visitors will also be able to easily access information on tour packages and destinations, including Vietnam, Laos, Cambodia, and Thailand. Created with the user experience firmly in mind, the website has been designed using the latest technology so the site is compatible with today's browsers and mobile devices.”

The new website is available at

About Aurora Travel & DMC
Established in 2003, Aurora Travel & DMC is among the top destination management companies in Southeast Asia. Offering a wide range of travel services in countries across the region, Aurora focuses on premium experiences, with the aim to not just satisfy but exceed the expectations of high profile customers. They employ a specialized team of 50 highly dedicated and proactive travel experts to provide guests with flexible, innovative and personalized programs.

Head Office
91A Ly Nam De Street, Hoan Kiem District, Hanoi, Vietnam
Tel: +84 4 3747 2597

Aurora Travel & DMC
Ngoc, Trinh
+84 4 3747 2597