Puducherry, India, January 31, 2017 --(PR.com
)-- The nightwear brand, Nighty House releases its new collection of honeymoon nightwear this week. The nightwear collection has been designed by a team of interns, hired from various premier fashion institutes across India. The interns joined the team as a part of their college project however the designs made by them were so unique and practical to wear, the nightwear brand, Nighty House decided to bring the designs into production. Currently, the honeymoon nightwear collection is being sold from both the offshore stores as well as its own website.
The company’s owner, who is also functioning as the CEO, feels that with the new collection of nighty for honeymoon
, the nightwear brand is going to grow stronger and shall acquire 13% market share this year. This means that the company is going to register an annual growth of 50%, solely because of this product. It will help the company in pumping in capital for its next phase of expansion in the international markets.
In talks with the Fashion Head of the company, the details of the honeymoon nightwear were shared. There are a variety of honeymoon nightwear types in the collection. The first one is peignoir, which is a type of nightwear where it has a panty embedded into it. Within a week of its launch, the company has received several orders for this nightwear. The other type of honeymoon nightwear included in this collection is the baby doll nightwear which is also called as negligee or a short night gown. This nightwear is embellished with laces, embroideries, ribbons, bows, marabou and are typically placed on the cups region. This nightwear is supported with thin spaghetti straps. Night House has released this variety of nightwear in various fabrics like satin, cotton, nylon and silk, however, the satin nightwear sells the most at this night wear brand house.
Out of the various types of honeymoon nightwear which Night House has, the baby doll type sells the most because of its seductive appeal, as per the Marketing Head of the company. Further, he adds on to its description and explains that the baby doll nighty for honeymoons is proactive in nature as it is just 6 inches above the knees and has a very hollow neckline.
The company is going to focus both on the offline selling as well as the online selling. It is planning to open up 30 offline stores this year. To go through the entire collection, log in to their website today.