Puducherry, India, January 31, 2017 --(PR.com
)-- Nightwear brand, Nighty House, which is a legacy business, started its journey way back in the early twentieth century when only cotton nighties were in fashion. Since then this nightwear fashion brand has been selling only cotton nighties. Lately, the brand hired a team of designers and came up with a variety of nightwear for women.
According to the Fashion Designer Lead of the nightwear brand, Nighty House, following are the various types of nightwear that have been introduced in the catalog:
The Fashion lead explains that the nightgown which the brand was selling earlier was only cotton made, however, the brand now sells it in nylon, satin and silk too. The length of the nighties are till the feet, and some of them are embellished with lace as well as embroidery on the hemlines and the cup area.
- Night Shirt
The Brand Manager shared that some ladies like nighties, however, are not much comfortable in it because of its structure. They think that it is an old fashioned nightwear. The brand manager added that, for such customers, to make them feel comfortable while they sleep, night shirt was introduced in the catalog. The young population would be the probable customers for the night shirt nightwear.
Adding on to the versatility of the nightwear for women
, the fashion mentor at the nightwear brand house shared that along with the cotton, silk, satin, nylon nighties and night shirt the company has also introduced a peignoir which a typical nightwear, in the shape of a long gown with a panty already attached in it. So the lady does not need to wear it separately. The company has great expectations for this new product in the catalog.
The Sales Head of the company reveals the reason for the push and motivation to add a variety of nightwear in the catalog. According to him, the women these days have become liberal and are open to experimenting with their sleep wears. They want to enjoy their night time and at the same time want a comfortable attire that can help them have a sound sleep. Nightwear is slowly becoming a fashion statement and is not only restricted to the honeymoon night.
In order to go through the horizon of versatile night wear, the customers can directly log in to their website.