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Operation Better: VRLIVE Teams Up with Hyundai in 360 Broadcast Execution of Super Bowl LI Commercial

Los Angeles, CA, February 15, 2017 --( The production of Hyundai’s “Operation Better,” which reunited soldiers abroad with their families by way of 360º broadcast, was successfully executed by VRLIVE in the first ever real-time Super Bowl commercial on Sunday evening. The concept created by Film 45 and INNOCEAN Worldwide was directed by film industry giant, Peter Berg.

As the first company to ever live broadcast 360º video as early as 2014, virtual reality pioneer, VRLIVE’s technology spanned two continents to make this heartwarming concept a reality.

“Seeing the emotional and social impact of boundless presence and connectivity, gives us an understanding of what the future holds, and what VRLIVE and this technology can do to push humanity and bring us together,” said VRLIVE CEO Heiner Lippman.

The 90 second spot utilized VRLIVE technologies for the in-suite 360º video feed of the service members’ families. The feeds were then streamed directly to each soldier’s individual cylinder [provided by Igloo Vision Ltd.] in Poland, creating an immersive 360º experience that allowed each family to watch the Super Bowl together from the best seats in the house.

Through thousands of feet of fiber optic cable from the stadium suite, the data reached a full broadcast studio housed within one 40' trailer, as well as a mobile satellite broadcast studio in another. Here, VRLIVE processed the raw video signal with dual-GPU and CPU servers and stitched the three raw camera feeds into a 4K 360° spherical video stream. Despite no internet connectivity and limited satellite bandwidth at the military base, VRLIVE was still able to provide a high quality experience.

The VRLIVE video processor sliced out cylindrical strips of video from each 360° perspective and fit all three viewpoints into one 4K image for satellite distribution. From there, they delivered the real time composited video feed across Ku-band satellite encoders from Houston to Poland. There, each of the three military service member parents were seated in a fully immersive, 360° cylindrical projection environment, where VRLIVE delivered each live 360° panorama to its respective cylinder. Five projectors carefully blended their images to create a high resolution panorama that took advantage of VRLIVE's 4K stream from Houston. The far-from-home soldiers were literally surrounded by their loved ones.

Inside each cylinder, 2D traditional cameras sent a satellite video and audio stream back to Houston, allowing the families to communicate with each other in real time.

“It was an extreme pleasure working with Hyundai, Film 45, and INNOCEAN on this project. It truly felt like one big family working together to share what’s really important, family and love!”, said VRLIVE Head of Content, Dann Saxton.


Hyundai’s Super Bowl LI 90 second documentary -
Soldiers and families featured:
Specialist (SPC) Trista Strauch
Specialist (SPC) Erik Guerrero
Sergeant (SGT) Richard Morrill
Marketing Agency Partner – INNOCEAN Worldwide
Production – Director Peter Berg (Patriots Day, Deepwater Horizon, Lone Survivor),
Pony Show Entertainment and Film 45
Technology – VRLIVE 360º live-broadcast experience

Interviews Available With:

Dann Saxton, Head of Content, VRLIVE


Lindsey Medina, On Behalf of VRLIVE
(818) 383-9114


VRLIVE is a first generation virtual reality 360° broadcast network, production, and technology company that provides ultimate live or scripted VR/360° immersive experiences for VR headsets (HMDs), desktop computers, and mobile devices. The company creates, captures, and broadcasts live and scripted VR/360° entertainment, sporting and other virtual events for today’s global virtual reality audiences. True pioneers in this exciting new space, VRLIVE has continued to educate and pave the VR road for the entertainment industry since receiving notoriety by delivering the world’s first 360º broadcast in November 2014. Founded by experienced lifelong technologists, broadcast professionals, and music industry veterans, VRLIVE stays ahead of the curve by creating technology that not only pushes the entertainment industry forward, but that also pushes the frontiers of humanity.

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Contact Information
Lindsey Medina

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