Orangeburg, NY, February 19, 2017 --(PR.com
)-- Zag Toys®, a leader in the very hot collectible pop-culture toy category, continues to expand its Original Minis® toy brand with new entertainment properties and pop-culture icons. At the 2017 International Toy Fair in New York, the company will unveil its new line of Original Minis® licensed toys from partnerships with Disney®, Marvel®, Psyonix®, Toei Animation®, Warner Bros®, Cartoon Network®, Bandai®, Viacom® and Viz Media®. These toys are hitting the mass retail shelves throughout 2017 with new assortments in support of the collector market. Original Minis® are uniquely stylized, highly detailed, sculpted vinyl mini-figures that have capitalized on the collectible toy craze emerging as an in-demand brand in pop-culture collectibles.
Under the Original Minis® brand, Zag Toys® continues to add unique features and extend their line globally. Hitting the market in spring 2017 are Mini Pullback Racers featuring Psyonix’s® Rocket League®, one of the hottest interactive properties on the market today. Also launching are new entries in the fan-favorite Domez™ series: collectible characters that come in their own stackable, connectable display case, Rockerz™ stylized wobbling characters, and Mini Plush Clip-ons™ with pop-art styling. In April, look for Original Minis products featuring Disney’s Kingdom Hearts®, Toei Animation’s Digimon® Classics, Bandai’s Dragon Ball Z, and Psyonix’s Rocket League along with toys in support of Marvel’s Guardians of the Galaxy Vol. 2®. With a range of affordable price points, from $4.99 to $9.99 (MSRP), Zag Toys Original Minis® branded products can be found in stores and online at Hot Topic, Wal-Mart, Target, FYE & Amazon.
“We are building an iconic collectible toy brand and collectors are asking for Original Minis by name,” says Judd Karofsky, president of Zag Toys. “We want to keep our fans and collectors coming back for more, so we continue to add great licenses and products with innovative features.” Original Minis and the Zag Toys 2017/2018 line up can be seen at the International Toy Fair from February 18 – 21 at the Jacob Javits Center, NYC at UCC Distributing Booth #5447. For more information check out zagtoys.com, or contact Maxwell Lux at firstname.lastname@example.org.
About Zag Toys
Headquartered in Orangeburg, NY, Zag Toys is a leading innovator and marketer of licensed-driven toys and collectibles. With turnkey operations and a consumer-centric approach, Zag Toys is focused on developing distinctive toy collectibles and connecting them with the hottest entertainment and pop-culture properties. Since 2012, Zag Toys has established itself in the global licensed toy market with a wide range of figure-based products under the Original Minis brand. This brand has become iconic with collectors along with its extensions including Rockerz wobbling figures, Domez displayable figures, Plush Clip-ons, and Pull-back Racers. Zag Toys is a division of Zagwear, a global product marketing agency that develops and manufactures customized products for category-leading global corporation. Visit us at zagtoys.com, and follow Zag Toys and Original Minis on Twitter Instagram and Facebook. For more information, contact Maxwell Lux at MaxL@zagwear.com