Kolkata, India, February 22, 2017 --(PR.com
)-- To discuss the emerging opportunities as well as challenges of the digital world, Digital Web Avenue, a digital marketing and web designing company based in Kolkata, conducted a symposium that was attended by its esteemed clientele. At the symposium, discussions were based on the ways to leverage the digital revolution to one’s advantage.
Given the phenomenal growth of the Internet and the rush among companies to be on board the digital bandwagon, there are chances of overkill as a significant lot are not aware of the challenges that come with the opportunities. The challenges can be manifold:
1. Shifting preferences of end customers
2. Growing competition and stress on ROI
3. Growing range of devices
4. Threat to digital security
5. Keeping the site updated vis-a-vis changes in software, firmware and hardware
6. Changing algorithms of search engines
In a bid to apprise companies that also happen to be its clients, Digital Web Avenue, the Digital Marketing and web design company in Kolkata, had conducted a seminar on February 15 inside its premises. The seminar was attended by delegates from many companies that had a stake in understanding the dynamics of digital marketing and how web design can help in addressing the challenges of increased competition, dwindling customer base and stress on ROI. In the seminar, experts from the company dwelt at length on the vast opportunities that the spread of Internet has created. The discussions veered around topics such as the potential of digital marketing, impact of social media marketing, emerging trends in web designing, and benefits accrued to the management and end customers as a result of digitization.
The experts and delegates had a field day deliberating on topics such as the Internet of Things (IoT), digital security, and cloud computing. In fact, the excellent track record of the company in implementing digitization for its esteemed clients totalling more than two hundred - both domestic and foreign, was not lost on anyone. The symposium saw extensive discussions on digital marketing and its changing dynamics. Experts apprised delegates about the importance of digital marketing and how it scores over traditional forms of marketing. Besides, discussions veered around the growing indulgence of customers on social media like Facebook, Twitter, LinkedIn or YouTube, and how it has turned into a ‘go all’ area for digital marketers. The experts stressed upon the fact that mere presence on the Internet for companies is not enough but how that presence is brought to the notice of end customers through Search Engine Optimization or SEO is what matters the most.
The delegates were told how the company has consistently used White Hat SEO techniques to facilitate increased visibility of clients’ websites on search engine rankings and day-by-day became one of the most trusted seo company in Kolkata. The nuances of web design to ensure usability, performance and security were discussed threadbare as well. The symposium was interactive for most part where delegates and experts from Digital Web Avenue exchanged views on various aspects of the Internet and emphasised how the company is best placed to deliver the goods in the ever-changing dynamics of the digital world.