Seal Beach, CA, February 24, 2017 --(PR.com
)-- Affliction Clothing today announced a licensing agreement with Professional Bull Riders (PBR) to launch an all-new lifestyle collection inspired by “the toughest sport on dirt.” The collection, which just debuted in stores nationwide, will feature graphic treatments and iconic bull riders, capturing the essence of this fierce, rugged and growing sport.
Originating in America’s heartland, the PBR is now exciting audiences around the world. The PBR competes in the U.S., Australia, Brazil, Canada and New Mexico, and its television broadcasts reach nearly a half billion households in 130 territories. In addition, more than three million fans attend PBR events each year.
“We are very excited to announce this licensing deal with the PBR,” said Eric Foss, Owner and Design Director, Affliction Clothing. “PBR’s intense sports action and raw appeal is a great fit for Affliction’s live fast mantra. For more than a decade, Affliction has been dedicated to creating signature style garments for athletes, musicians, artists and others who embrace Affliction’s push it to the limits lifestyle philosophy. The extreme action and drama PBR delivers in eight-second intervals is perfectly in line with our core philosophy.”
“As PBR continues to enter the mainstream, this new line with Affliction is an important step in offering fans the highest quality licensed merchandise in department and specialty stores, an important retail channel for the sport,” said John Sohigian, VP, Consumer Products, PBR.
The Affliction/PBR collection will feature limited edition men’s shirts. Initial products from the collection are available now at The Buckle, Macy’s, Boot Barn, Drysdales and Dillards throughout the U.S., with line updates expected seasonally.
The essence of Affliction emerges in uncompromising quality and innovation in both the design and manufacturing of garments – resulting in their signature modern, yet vintage aesthetic. Vision-forward yet grit grounded, Affliction artisans continually strive to create and perfect techniques that produce garments that at once disrupt tradition yet hold to a lifestyle that embraces a work ethic, well worn, worked in, wrinkled, pushed to the limits. Straight from the sound stage, the garage, or cruising the back roads, the perfect garment is one that tells the story of a life lived fast. www.afflictionclothing.com
About the PBR (Professional Bull Riders)
The world’s premier bull riding organization began as a dream of 20 bull riders 24 years ago and is now a global sports phenomenon. On its elite Built Ford Tough Series, the PBR features the Top 35 bull riders in the world and the top bulls in the business. The televised PBR Built Ford Tough Series, the PBR Real Time Pain Relief Velocity Tour, the PBR Touring Pro Division and the PBR’s international circuits in Australia, Brazil, Canada and Mexico have paid more than $150 million in earnings to its athletes. Thirty bull riders have earned more than $1 million, including two-time PBR World Champion J.B. Mauney who has become the top-earning athlete in Western sports history with more than $7 million in career earnings. In May 2015, PBR was acquired by WME | IMG, a global leader in entertainment, sports and fashion. For more information on the PBR, go to PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR