IPsupermarket and TIVR Communication Join Hands Online to Promote Software Intellectual Properties (IP)

Bangalore, India, February 06, 2008 --(PR.com)-- Today IPsupermarket has announced to have Strategic web partnership with TIVR Communication to promote their Software IPs. TIVR’s decision to have their IPs as part of the IPsupermarket is the result of extensive efforts to broaden the exposure to its portfolio. This partnership creates marketing synergies for both the companies to target the wide need for IPs in numerous application types. With the inclusion of products from TIVR Communication, IPSuperMarket.com will be able to provide a wider selection of IPs for its members, while TIVR Communication will be able to showcase its IPs to the worldwide audience of IPSuperMarket.com.

TIVR Communications is a leading provider of multimedia software IPs for mobile devices and hand helds. The company is actively engaged in developing audio and video codecs and makes them available to users as off the shelf components. TIVR’s complete offer for codecs covers latest video (H.264, VC-1, MPEG-4, H.263, MPEG-2), audio (AAC, HE-AAC and BSAC) and various components (MP4 parser, 3GPP parser, T-DMB demux). The company supports various platform like ARM9, ARM11, Xscale, PXA27x (WMMX), MIPS 4KEc, Renesas SH3, SH4, Verisilicon ZSP500, C64x, C64x+, OMAP2430, Davinci.

“We are very happy to have Strategic web partnership with IPsupermarket.com,” said “Mohit Chauhan”, CEO of TIVR Communication. “Using the latest communication tools to expose our core technology is key to reach the increasing demand for codecs, application software and system design.”

The services of IPsupermarket.com are available worldwide to businesses, technical experts and software developers. Members have a whole host of convenient online facilities at their disposal to search for, evaluate and purchase relevant software intellectual properties (IP).

Sharad Bairathi, Managing Director at IPSuperMarket.com is glad about this new inclusion. He says –“It is a pleasure to welcome TIVR Communication onboard and we look forward to a long and fruitful association. Our portal is unique and fills a much needed online venue for trading software intellectual properties.”

About TIVR Communications
TIVR Communications, headquartered in Bangalore, is a leading provider of multimedia software IPs for embedded and mobile devices. TIVR provides world’s leading solutions for video codecs (H.264, VC-1, MPEG-4, H.263, MPEG-2) and audio codecs (AAC, HE-AAC, BSAC). The company is also engaged in providing Engineering services for developing multimedia applications for embedded devices and handhelds.

About IPsupermarket.com
IPsupermarket.com is a unique online portal for trading software Intellectual Properties (IP). There are a range of intellectual properties that can be traded at IPsupermarket.com such as Video codec, image codec, audio codec, speech codec, wireless codecs, reference design, embedded software frameworks, RTOS, device drivers, and patents. IPsupermarket.com is a part of Bangalore-based Embitel. It is also a member of the prestigious ARM Connected Community.

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