Sunrise Central Hotel Shifted Its Strategy to Focus More on Direct Bookings

After almost 10 months into operation on the new branding, Sunrise Central Hotel has gained a tremendous reputation known for its perfect location, friendly staff, dedicated service and excitingly vibrant atmosphere.

Ho Chi Minh, Vietnam, March 14, 2017 --(PR.com)-- Understanding the importance of generating greater revenue with less commission (cost), the management has decided to focus high targets on driving more sales from direct bookings automatically made on its website (booking engine). The web booking engine is built with high technology with safe surfing and the paymen transactions are secured with Master SecureCode and Verified By Visa.

To support this focus, it has been taking a lot of effort deploying its online presence through digital marketing activities. Results showed that of all the online bookings made through different channels, direct bookings accounted for 25% (making it rank 4th after the 3 biggest online travel agencies-OTAs), a 15% increase over the last 6 months.

With this momentum, the hotel is promising better financial performance in the coming time, sets a clear goal to be more cost-effective and commits to offer from good-to-great service.

Conveniently located on a busy street in downtown Saigon, Sunrise Central Hotel is just a few steps away from the historical Ben Thanh Market, commercial buildings, entertainment outlets and other sightseeing destinations. It is beautifully designed in modern architecture in a cozy setting and fully equipped with state-of-the-art facilities that provide utmost convenience and ultimate comfort. Whether you are on business or leisure Sunrise Central Hotel is absolutely a venue of choice for a memorable stay.

Newly open in June 2016, the hotel has emerged as a well-located accommodation venue for travelers who want to explore the young and dynamic Ho Chi Minh City as well as neighbor provinces.

Management is strongly committed to continuing enhancing their quality service in every possible way for your great experience in the years ahead.

Being in the heart of Ho Chi Minh City, Sunrise Central Hotel offering 79 well furnished rooms and suites with comfy beds is considered as one of most suitable venue for business and leisure travelers.

By providing high quality service performed by a dedicated, friendly and professional team it prides itself as a right choice for a comfortable stay.

Equipped with well stocked amenities and modern facilities, all guests are assured of full convenience for unforgettable experiences.
Contact
Sunrise Central Hotel
Trong Do
84908435544
www.sunrisecentralhotel.com
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