DEI Supports Grassroots Racers with a Multiple Year Contingency Connection Commitment

Leading thermal control manufacturer Design Engineering Inc. (DEI), has signed a multiple year agreement to sponsor Contingency Connection’s weekly Racer Rewards Program and the DEI "Coolest Champion" end of season Championship Bonus, and launching grassroots racer discount program.

Avon Lake, OH, March 18, 2017 --( In support of grassroots racers and all motorsports, leading thermal control manufacturer DEI, has signed a multiple year agreement to sponsor Contingency Connection’s weekly Racer Rewards Program and the DEI "Coolest Champion" end of season Championship Bonus. Additionally, DEI is launching its national grassroots support program with a special pre-season 20% discount for purchases made online at To receive the discount, simply enter the code: DEICCRACER.

Contingency Connection is the nation’s oldest and largest motorsports marketing platform reaching grassroots racers in almost every form of competition in the USA including dirt, paved, drag, tractor pull, off-road, diesel, mud bogs, sand drags, import and motorcycle.

With over 80% of all racers involved in grassroots motorsports, Contingency Connection’s Racer Reward Program allows DEI the most direct way to reach target consumers – the racers, engine builders, machine shops and enthusiasts at the track or online for the broadest number of venues and series.

In 2017 and 2018, Racer Rewards winners at Contingency Connection tracks and series will qualify to receive the “DEI Racer’s Deal” receiving special discount pricing at on four groups of popular DEI heat protective products: Line and Sleeve, Reflective, Protect-A-Boot spark plug wire protectors, and Versa Shield starter shield. To participate, racers simply display the DEI decal in order to win valuable DEI product discount certificates.

In addition to weekly awards, DEI will sponsor the end-of-season DEI “Coolest Champion Bonus” crowning ONE (1) DEI Champion at each Contingency Connection track and series and awarding each champion with a $200 DEI retail prize package.

Team DEI Sponsorship Manager Tim Musiek said, “We strongly believe that Contingency Connection Racer Rewards program is one of the best ways to reach the DIY market and everyone that lives and breathes racing at the grassroots level - the racers, engine builders, machine shops, everyone that is a hard-core enthusiast with a passion for racing.”

Jackie Ressa of Contingency Connection stated, “We are thrilled to welcome DEI to the Contingency Connection Racer Rewards family. DEI has always been a true supporter of grassroots, weekend warriors and their sponsorship with us is just one more way to show it!” In 2017 Contingency Connection’s Racer Rewards will guarantee over $50,000 in National weekly Contingency and Bonus Awards to each member track and series.

For more information about DEI’s commitment to Connection Contingency, call Tim Musiek at 800-264-9472, or e-mail Musiek at

To redeem the DEI pre-season 20% Discount, go to and enter the code: DEICCRACER. To keep up with the very latest DEI product introductions and company news, connect on Facebook, Twitter, Pinterest or subscribe to DEI’s You Tube channel.
Design Engineering Inc. (DEI)
Leslie Allen