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Applico to Publish White Paper on How B2B Distributors Take on Amazon Business

B2B distribution will be dominated by a marketplace within the next five years – the remaining question is who will lead the market, Amazon or an established distributor? Applico's latest white paper explains how this future will come about and what distributors need to do in order to survive.

New York, NY, March 23, 2017 --( Applico, the advisory firm for Platform Innovation®, is publishing a white paper covering the strategies established B2B distributors can deploy to fend off Amazon Business on Thursday, March 23, 2017.

The white paper “The Best Defense Is Offense: How B2B Distributors Can Dominate With a Marketplace” will explore the notions:

- How B2B distribution will be dominated by a marketplace, either Amazon or one created by the established industry players

- Established distributors have four routes for playing offense with a marketplace approach

- What exactly an established distributor needs to do to accomplish this transformation

Applico sees an urgent necessity for B2B distributors to embrace the marketplace model, lest they be relegated to fulfilling orders for a competitor and losing margins in the process.

Interested parties can sign up to receive the white paper, “The Best Defense Is Offense: How B2B Distributors Can Dominate With a Marketplace,” at this link:

About Applico:
Applico is the world’s first Platform Innovation® company. We provide advisory and implementation services to build, execute, and scale platform businesses alongside large, traditional enterprises. Our clients include Fortune 100 companies as well as multi-billion dollar private companies.

Founded in 2009 by Alex Moazed, Applico has worked with large enterprises for over 8 years, launching over 350 successful apps with clients like Disney, DirecTV, Google and startups backed by KKR, Andreessen Horowitz, and others. It has focused on Platform Innovation® over the past 3 years creating hundreds of millions of dollars in enterprise platform value.


To learn more about platforms and Applico, contact:

Jonathan Goodwin
220 East 23rd St., Ste. 501
New York, NY 10010
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Jonathan Goodwin

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