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Massive Impressions Sets New Standard as Alternative to Traditional Agency Model

Independent Agency launches as an alternative to underperforming traditional ad agencies, offering performance based media buying and planning and specializing in online advertising and b2b marketing.

Boca Raton, FL, June 24, 2008 --( Massive Impressions, an online advertising agency specializing in interactive media buying, planning and strategy is announcing its launch as an alternative to the traditional ad agency. Marketing industry veteran Lisa Pelish is focused on filling the online marketing niche that traditional ad agencies have ignored.

“Having worked in an agency environment, and as a marketing director within corporate America, I realized many of my colleagues were experiencing the same frustrations as I was when dealing with their agencies. They are not receiving the customer service they deserve, nor the accountability and proactive advice on media alternatives and options.”

Pelish identified a clear need for a new agency model, “Clients deserve more accountability, senior-level expertise and time, and better customer service from their ad agency.”

In a time when most agencies are owned by one of three giant corporations, Massive Impressions has the independence and freedom to be creative, the talent to produce original campaigns, the know-how to give strategic advice and the time to provide personalized client attention.

Another significant Massive Impressions differentiator: performance-based advertising campaigns. Using a proprietary reporting system, Massive Impressions is able to track every campaign, produce meaningful reports and let clients see performance in real time. “Very few organizations have a handle on how their campaigns, either individually or as a whole, are performing. Without good tracking, reporting and analytics, marketers can’t make informed decisions or demonstrate ROI.”

Massive Impressions’ system, MI360, is the first campaign tracking, production and analysis system designed by marketers, for marketers. Clients have online access to every detail of their advertising campaign: Every impression is tracked; every dollar spent is accounted for.

“We understand what information marketers need, how they want to see it, and how they will use it,” Pelish says. Massive Impressions’ software and database experts have been working on web based technology projects for major organizations before and through the era.

Leveraging vast experience with the latest web technologies, Massive Impressions is shifting the marketing software industry from yesterday's impossibility to tomorrow's new standard.

This combination of marketing and technology expertise enables Massive Impressions to select the right mix of media based on client goals, market conditions and changing trends, and to utilize world-class tracking and analysis capabilities to knowledgeably guide clients.

About Massive Impressions

Massive Impressions is a media buying and planning agency specializing in online advertising, b2b marketing and data driven campaign optimization. They deliver cost-effective online marketing campaigns and expert campaign analysis.

Their real-time tracking and reporting system, MI360, maximizes the potential of campaign data and translates it into valuable insights that drive results.

For more information, call 561.487-9264 or visit their website.

Contact Information
Massive Impressions
Lisa Pelish

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