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Moxy Roxy, Inc.

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"It’s A Squirrel’s Life™" Board Game, Inspired by a Rescued Tree Squirrel Launched on Kickstarter by Moxy Roxy, Inc.

Game helps children with math and negotiation skills, with some proceeds going to animal charities.

Huntington Beach, CA, April 26, 2017 --( Moxy Roxy, Inc. launched "It’s A Squirrel’s Life™" board game on Kickstarter ( on April 19, 2017. "It’s A Squirrel’s Life™" ( board game is for 2 to 4 players, ages 8 and above, and can be played in 30 to 60 minutes. It simulates the typical life of a tree squirrel from nest born, to adulthood, and ultimately to parenthood. Full of humanizing and amusing nuances, it would be enjoyed and loved by children and adults alike with lots of fun and entertainment. With cleverly designed game rules, it seeks to inculcate important social, math, and negotiation skills in kids. These skills will benefit both their personal and professional lives for years to come. The board game has two versions: Classic and Deluxe, Limited Edition with only 500 produced.

Randy Hecht, Director of Product Development, shares the heartwarming story behind his invention: “In summer 2015, I rescued an orphaned tree squirrel that fell off the palm tree of my backyard, named her ‘Roxy,’ nourished her back to health, raised her, and released her in spring 2016. Roxy has built her nests around my backyard, given birth to several litters of babies, and still visits me regularly. She inspired me to invent this game, and I will donate a percentage of proceeds to local animal charities.”

About Randy Hecht

A former aerospace engineer and California-licensed professional civil engineer, he used to dress up as the caped crusader and navigate Southern California traffic in his Batmobile to entertain kids (and adults), participate in local cities 4th July parades, and appear at numerous charity events, movie premiers, and business openings. "It’s a Squirrel’s Life™" is his first foray into game design, and thanks to his engineering skills, he was able to bring it to life, with not one but two versions: Classic version and Deluxe version, Limited Edition with only 500 manufactured. Special Kickstarter ( prices start at $32.00 and $47.00 with shipping and other rewards included, respectively, for US residents, which represent significant savings over their regular prices. In addition, in order to serve its EU customers better, the company will ship from Germany to EU and Switzerland just for its Kickstarter backers.

About Moxy Roxy, Inc.

Randy Hecht named his company, "Moxy Roxy, Inc." to pay homage to his muse squirrel Roxy. A reminiscent piece of Americana and family tradition, his game encourages children and adults to stay away from their electronic devices temporarily to play, socialize, and practice math and negotiation. As he likes to say: Be Social, Be Creative, Be "Moxy."

Media Contact:

Ophelia Zhu

Moxy Roxy, Inc.

19051 Goldenwest Street, #106-225
Huntington Beach, CA 92648

Telephone: 714-983-8018


Source: Moxy Roxy, Inc.

Contact Information
Moxy Roxy, Inc.
Ophelia Zhu

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