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Koovs Launches Summer Collection with Exclusive Brand Collaborations

Gurgaon, India, May 19, 2017 --( The famous Brazilian-born designer Daniella Helayel collaborates with Koovs for The Princess Collection. A favorite of A-list celebs all around the globe, her signature style has poured into this range as well. Daniella’s Princess Collection for Koovs online shopping site builds on her statement fit-and-flare jersey with bright and flamboyant prints and sumptuous fabrics. The dresses and separates are elegant and classy and fit for every girl for one of the most anticipated events of the year – Pippa Middleton’s wedding. The designs are cut to feel sexy and flatter featuring bright hues, "Kiss Me" prints, off-shoulder ruffles and halter necks in every length from mini to maxi. This is her first collaboration with Koovs specifically for young style-conscious women in India.

Koovs plans to take online fashion shopping to another level with the limited edition Star Wars collaboration as well. This collection features the likes of Stormtrooper and Galaxy Spaceship printed shirts. The set of accessories include flip flops, totes and wallets in all over prints inspired by the movie series. Online shopping in India is set to get a makeover as Koovs also collaborates with Disney. This new collection Disney X Koovs which features everyone’s childhood favorite Mickey and Minnie Mouse characters comes in around 100 styles comprising ready to wear and accessories across menswear and womenswear. Other high points of the collection include prints with graphics, cartoonist style & hand drawn prints, ink splattered and graffiti style artwork. As for accessories, shoes and flip flops from this collection are versatile and comfortable. Koovs brand collaborations are aimed to add a dose of fun and glamour to everyday routine dressing. You can log on to their website for online shopping at and check out their new exclusive Daniella Helayel & Disney fashion collections.

About Koovs - the online fashion shopping site of India brings the latest trends inspired by international runways, celebrity looks and on-trend street style. This online store offers a range of products from credible international brands and exclusive fashion-forward products under the Koovs label as well. The label is already the leader in social media engagement within its category in India, with over two million social followers (400,000 on Instagram and 1.8 million Facebook with the highest engagement levels of 20%). The company was also recently named the Most Popular Fashion Portal 2017 by the Youth Marketing Forum.

Koovs is the only Indian e-retailer to collaborate on one-of-a-kind capsule collections with the biggest names in global fashion. It brings together the best of Indian and international high street brands. About 150 new products are introduced on the site each week that are a mix of western wear, jewellery, footwear, sunglasses, bags, watches, t-shirts, denims, formal wear and much more for men and women. Additional features offered on the website include catwalk videos, 360° product views, Brand Edit that collates an upgraded edit of over 100 national and international brands and the Hotlist that is a shopper’s gateway to fashion advice, news and trends.
Contact Information
Rahul Saraswat
0124 677 0000
Koovs Marketing Consulting Pvt. Ltd 1st Floor, 77 A
Sector-18, IFFCO Road,
Gurgaon - 122015

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