Washington, DC, June 02, 2017 --(PR.com
)-- A native in Arlington, Va. who has spent 15 years in food-industry-related businesses has launched a trade news show and magazine for the benefit of restaurateurs in the Washington, D.C. area. Rick Zambrano, Eatery Pulse News Media editor and producer, released Eatery Pulse TV’s initial episodes, in April and May, which can be found at eaterypulse.tv. The show is a tribute to the great restaurateurs who made D.C. a food destination and a resource for up-and-coming restaurant owners.
Meanwhile, Eatery Pulse’s bi-monthly, digital magazine, Eatery Pulse DC, has also been published in April. Eatery Pulse news shows and publications cover topics in tech, marketing/social media, operations, design and culinary trends. Examples on the schedule include geofencing, wearables, mobile POS, loyalty programs, new concept design and marketing best practices, including email marketing and social selling.
News and information resources dedicated to the local restaurant owner
The news programming is the answer to a need Zambrano sees for local-area restaurateurs. As reported in lifestyle media, reconciling to Eatery Pulse’s own tracking, the D.C.-area has experienced restaurant closings at a tread of nearly three (3) units weekly in the past year.
The competitive landscape is challenging and the business decisions of restaurant owners and executives are becoming much more complex with the evolving sophistication of dining preferences by consumers and an ever-changing technological landscape.
“I saw a need for restaurateurs to have media they could count on for industry-specific resources, insights and best practices, and a place where we could celebrate careers in the restaurant industry,” says Zambrano. “A consultancy or a store wouldn’t do the trick, we needed to build a space where all in the industry would be welcome and we could learn from each other. Additionally, we’ve made a commitment to start a scholarship with a good chunk of the venture’s profits.”
Regular trade industry content and events part of energetic mix of content
As a product of the food business, himself, Zambrano expects that the growing library of video and all-digital content for restaurateurs will help better inform and prepare them as the restaurant business becomes more challenging. Eatery Pulse TV recently launched shows on hot 2017 food trends and mobile POS.
Zambrano hopes to have industry events and webinars regularly scheduled this summer and to use the news platform and grassroots marketing to spread the word about the importance of industry vocation. Eventually, Eatery Pulse TV news anchors will be adding more content and announcements regarding these events as the show progresses. All events benefit a scholarship fund for those seeking industry vocation and career education through their net proceeds.
“Restaurateurs in D.C., especially those with celebrity, are known to treat their employees well and support a path to continued advancement in the industry. Many restaurant associates go on to very successful careers in culinary, restaurant ownership or in the corporate restaurant world. That’s why we're’ reaching out to top restaurant groups in the area, as well as many veteran restaurant owners and asking for their support and feedback.”
About Eatery Pulse News Media
Eatery Pulse News Media signals the arrival of a restaurant industry trade news network in online video format, accompanied by an informative, stylish, digital magazine for the D.C. area, and a live-events and direct services platform called Studio by Eatery Pulse. The all-digital news network will cover cutting-edge news topics, best practices and hyper-local D.C.-area trends comprising technology, including mobile and IoRT, culinary trends and insights, marketing & social media, operations, and new concept design. Eatery Pulse Events is responsible for holding educational meetings for restaurateurs, which raise funds for industry vocation and career education.