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Taiga Bioactives

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New Cold Sore Treatment Launches Website

Dr.Krane’s KoolLips™ unveils natural cold sore treatment online.

Calgary, Canada, February 14, 2008 --( On the brink of its Canadian retail launch and new brand campaign, Dr. Krane’s KoolLips™ cold sore treatment today launches its highly anticipated website at

The Dr. Krane’s website gives cold sore sufferers access to information, a user forum, money saving coupons and free samples for a limited time. The Product can also be purchased online users have the opportunity to experience the Dr. Krane’s brand, learn more about the cause of cold sores and how KoolLips™ speeds healing, as well as share their experiences.

Dr. Krane’s KoolLips™ is specially formulated with an active natural complex derived from the Cranesbill geranium plant, trusted for generations to instantly soothe and quickly treat your cold sore and promote faster healing. Dr. Krane’s KoolLips™ provides natural antiviral protection and powerful astringent properties that precisely targets the cause of the cold sore and controls it.

“The Dr. Krane’s website embodies the new and sophisticated product branding focused on women who care about their appearance and want to use a product with functional natural actives,” Dr. Krane’s CEO John Hiebert said. “Women should feel confident and in control with Dr. Krane’s KoolLips™, even when suffering from an unexpected cold sore. The site delivers to our target audience quick access to cold sore information, and an opportunity to experience the product for free. We’re helping to rid the world of cold sores, one click at a time.”

Dr. Krane’s KoolLips™ brand cold sore treatment is a trademark of Taiga Bioactives.

About Taiga Bioactives

Taiga Bioactives Inc., headquartered in Calgary, Alberta, Canada, is a specialty natural products company, marketing branded consumer products with functional plant-derived active ingredients. Taiga is committed to developing high performance natural treatment options for a range of oral and skin care applications in personal care, over-the-counter and prescriptions markets. These products are marketed in retail channels through Taiga Distribution CDA, Inc. in association with leading distributors across Canada. More information can be accessed at

Taiga BioActives Contact:
John Hiebert, President & CEO

Media Contact: Allison Brinkman, Eisen Management Group

Contact Information
Taiga Bioactives
Allison Brinkman

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