New Publication from Russia Takes the Lead in Europe as One of the Fastest Growing B2C E-Commerce Markets, a secondary market intelligence company from Hamburg, released a new publication “Russia B2C E-Commerce Market 2017” that focuses on key trends in Russian B2C E-Commerce such as the double-digit growth rate during 2016, spurred by improved rates of Internet and online shopper penetration, as well as the projection of significant growth of online retail sales for this year.

Hamburg, Germany, July 13, 2017 --( Russia maintained the fourth biggest and one of the quickest growing online retail markets in Europe according to results from 2016 cited in the report. B2C E-Commerce sales from last year made for a double-digit growth rate after having recovered from a weaker development in sales in 2015. Increases to Internet and online shopper penetration rates furthered this growth, along with a stronger tendency to purchase online and higher prices amongst online and offline retail. Estimations for 2017 are positive, driven by factors such as mobile and cross-border commerce, younger consumers’ openness to digital purchasing, and new consumers stemming from rural areas.

More than half of digital buyers in Russia were under 35 in 2016, reveals the report. Online shopper penetration is highest amongst major cities, whereas rural areas lag behind. Out of the whole population, fewer than one-quarter of consumers purchased online in 2016, leaving only a one-digit share of retail sales coming from digital commerce, showcasing the vast room left for future development.

M-Commerce and cross-border purchasing is gaining popularity in Russia. Over half of Internet users accessed the Internet with a mobile phone in 2016, with many of them having used these devices to both research and make purchases. In particular, Chinese E-Commerce platform, AliExpress, is of high value to digital consumers in Russia due to its vast product range and lower prices. Nonetheless, local E-Commerce leaders like Wildberries, Lamoda, Eldorado, and Mvideo maintained a sales growth rate ranking above the market average.

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Founded in 2005 and headquartered in Hamburg, Germany, is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.

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