Augmented Reality Exhibit: Beyond Drug Addiction

Drama Desk-nominated interactive theater company Live In Theater, in collaboration with full range digital agency Omega-R, creates an augmented reality app allowing audiences to travel back in time and see iconic 1960's photographs that inspired the interactive and immersive hit experience J & K 1965, all happening throughout the Lower East Side’s Needle Park.

New York, NY, July 19, 2017 --( February 1965: LIFE magazine published an astonishing photo essay of two New York City drug addicts, John and Karen, shot by iconic photojournalist Bill Eppridge, best known for his photographs of the Bobby Kennedy assassination, and written by LIFE associate editor James Mills. Eppridge's pictures, the most controversial Life ever published, shocked readers by bringing the grim reality of addiction into the American living room.

Augmented Reality Exhibit: Beyond Drug Addiction
Continuing Bill Eppridge’s mission, Live In Theater launches an outdoor photo exhibit in the Lower East Side in the very park where the interactive theater experience “J & K 1965” takes place. Anyone can download the app “J & K 1965” and take their own personal journey through Needle Park (Sara D. Roosevelt Park) finding not only the pictures of John & Karen throughout, but also arresting parallels of them in reality.

Audiences using their smartphones scan the special codes placed throughout the park and they will see Mr. Eppridge’s photographs of John and Karen come alive.

Event Details:
July 10th - 30th
Sara D. Roosevelt Park
Chrystie St & Forsyth St, New York, NY 10002
Age restriction: 17+

- Look for the codes like the one above
- Scan the entire picture with the app J&K 1965
- For better visibility we recommend to visit the park in the daytime
- The photographs are located throughout the entire park both inside and outside of its perimeter
- You are encouraged to find all 12

About J & K 1965 Interactive Experience:
New York City – The year is 1965. The infamous “Needle Park,” becomes the backdrop for an interactive, immersive journey of addiction and its aftermath. This audience-driven narrative immerses participants in the fictionalized world of John and Karen, based on a real couple whose lives were the subject of a moving LIFE Magazine photo essay. In their own words, they were "animals in a world no one knows."

For press tickets, please RSVP by emailing We only have 14 spots available for each performance.

About Live In Theater:
Live In Theater is an award winning live entertainment company that creates one-of-a-kind, immersive, theatrical experiences whose adventure range from murder mystery to dramatic re-enactments of history. Our work is highly interactive and inspired by real events from New York’s past. Here we place you in the center of the action as you Live In Theater.

Since 2009, Live In Theater has re-imagined the murder mystery genre and interactive experiences. By blending award-winning performers, real history, city streets, and a heightened sense of realism from the actors, audiences experience a high caliber, in-your-face, cutting-edge brand of theater. We are the masters of outdoor immersive theater in NYC.

About Omega-R:
The exhibit became possible as a creative collaboration between Live In Theater and the full range digital agency Omega-R, that created both the app technology and design for the exhibit. Omega-R Inc. is an international TOP Mobile Development Studio with offices in two countries, Russia and USA (NYC). The highly experienced team of more than 60 developers with unique skill sets, design and develop innovative digital solutions with a focus on mobile apps, VR/AR, UX design, and responsive web. Omega-R works with clients all over the world to create custom-made mobile solutions for business and also collaborates with artists and nonprofit organizations to support socially important work and fusion of art and technology. Since it’s establishment in 2011, Omega-R has delivered great quality products for Startups, SME and Fortune 500 companies. For more information please visit
91 Orchard St. Ste. 10 New York, NY, 10002.
(347) 422-7562
Live In Theater
Carlo D'Amore