VicinityBrew Software at Southern Brewers Conference 2017

VicinityBrew Software is proud to announce that they will be attending and exhibiting exciting new features of their Brewery Management Software at the 2017 Southern Brewer's Conference in Nashville, TN.

Atlanta, GA, August 10, 2017 --( The Southern Brewers Conference will be held in the heart of downtown Nashville at Music City Center. Sponsors of this year's conference include Franke Beverage Systems, Keg Logistics, Lipman Brothers, and more.

This year marks the second annual occasion of the Southern Brewers Conference and the first year for VicinityBrew to participate as an exhibitor. As a company based in the south, VicinityBrew is extremely excited to be part of this conference. VicinityBrew advocates for supporting local businesses, having a trade show with a geographic focus on the south provides a refreshing source of additional resources to the industry's regional presence.

"Conferences like this provide a great opportunity to network and catch up with the clients and colleges. We are looking forward to meeting with the southern breweries at the conference, as well as other industry professionals in our region.

"We're also excited to discuss some of our latest features with VicinityBrew's latest 4.19 release. Overall usability is the highest priority for our development team, as we work toward delivery a feature rich solution we have also made the system more user friendly." -Kaitlyn McKendry, Marketing Manager, VicinityBrew Software

This year VicinityBrew will be showcasing some of the latest enhancements released in the past year. Beyond curating role based interfaces, users can quick adjust views to display or hide fields and columns most relevant to them and save these settings by user. Two new sections "Phases" and "Related QC Tests" have been added to help focus user attention to the task at hand. Phases target specific stages of the brewing process and allow users to cycle through subsequent operations. Related QC test Results has been added to give additional context to users recording QC test's, during data entry users can easily review other test results recorded against a brew. Lastly, increasing options for reporting and visualizing data with dashboards.

In addition to exhibiting, VicinityBrew is looking forward to the sessions at the Southern Brewers Conference. The conference will have a full schedule of sessions from across specialties within the beer industry, from owners and brewers to other industry specialists, throughout Thursday and Friday. Three of the conferences sessions will be led by VicinityBrew clients, Highland Brewing and Mill Creek Brewing.

Leah Ashburn, Owner and President of Highland Brewing Company, will be delivering the keynote address on Thursday morning at 8:15 am. Later that morning, Sensory Scientist Anna Sauls, also from Highland, will be speaking on "Troubleshooting with Sensory Data." This session will take place at 11:30 am and will focus on how to use sensory analysis to detect specific off characters and how to use knowledge of formation to find the source.

On Friday, the first session will be led by Chris Going, Owner of Mill Creek Brewing, and his management team from the brewery. They will be discussing handling the challenges and strategizing beyond the first year of a new brewery.

"My management team and I will be giving a talk on moving beyond year 1. Getting past that first year is a major hurdle for most companies, but as we've moved beyond the first year," said Chris Going of his upcoming session at the conference. "We'll be sharing a little of our journey thus far, advice on brewery expansion, discussion on sales expansion, the growing pains, and some Q and A. We're a young company and definitely don't claim to be experts, but we believe we can provide folks with a ton a value just sharing from our experience, whether it's things that have worked or places you can learn from our mistakes."

Chris Going, Founder and CEO, Mill Creek Brewing

Some of VicinityBrew's client base in attendance include: Catawba Brewing, Highland Brewing Company, Fat Bottom Brewing, Asheville Brewing, and Mill Creek Brewing. To learn more, visit VicinityBrew's website at (

About Vicinity Brew

VicinityBrew with QuickBooks Online or Microsoft Dynamics enables breweries to meet fluctuating demands of customer requirements for quality, delivery, and price. By automating and integrating critical information along the supply chain, VicinityBrew Software is able to increase operational efficiency and reduce costs for growing craft breweries. Key functionalities include centralized recipe management, digitized brew logs, quality control, lot traceability and recall, TTB reporting, inventory control, production planning, and scheduling.

VicinityBrew can be reached via the web (, by email at or by phone at 770.421.2467 x 210.

About Southern Brewer's Conference

The Southern Brewers Conference is a regional brewing industry event. The conference includes a two day trade show, educational seminars, social events, and more. This conference is focused on 13 Southern States which include: Florida, Georgia, South Carolina, North Carolina, Virginia, West Virginia, Kentucky, Tennessee, Alabama, Mississippi, Arkansas, Louisiana, and Texas. The South is the fastest growing region for Craft Beer and the show showcases the companies, breweries, and resources that can be found in these 13 states. The Southern Brewers Conference will donate 10% of net proceeds to guilds from these states that have at least 10 paid breweries in attendance in 2017.

Southern Brewers Conference can be reached via the web (, by email at or by phone at 615.300.5070.
VicinityBrew Software
Kaitlyn McKendry
770-421-2467 x210