Contify Study Reveals Effectiveness of Social Media as a Source of Market Intelligence

New Delhi, India, August 11, 2017 --( Contify, a leading provider of Market Intelligence solutions, announced the release of a study comparing the availability of Market Intelligence on social media vs traditional media. The study is a product of an analysis of content posted by Fortune 1000 and INC. 5000 companies across their social media channels. Additionally, a survey of Market intelligence professionals was carried out to collect qualitative responses on how they use social media for gathering market intelligence.

"Being thorough in coverage is a key component of successful Market Intelligence programs," said Mohit Bhakuni, CEO of Contify. "There's a lot of noise on social and when Market Intelligence professionals don't include social media monitoring in their toolkit, they are leaving intelligence on the table. We undertook this study to find out if tracking social media is worth the effort."

The study came up with two key takeaways:

1. Small companies are more likely to announce an important business update on social media: When observed for a month, 15 of the 50 small sized companies shared a business update on social media which was not covered in traditional media.
2. Small companies have lower coverage in traditional media: During a period of 1 week, 30 out of 50 of the Fortune 1000 companies had at least 1 business coverage in traditional media. However, only 1 of 50 of the INC. 5000 companies had coverage in traditional media. Even with extended observation for a month, we found that that only 8 of 50 INC. 5000 companies were covered in traditional media.

You can read the entire study on the link below

About Contify
Contify is a leading provider of Market Intelligence solutions. The company counts some of the world's leading businesses as its customers including Deloitte, KPMG, Wipro, BCG, ZTE Telecom and ZS Associates among many others. The curation data is then fed into machine learning algorithms making it a virtuous cycle which makes the platform more intelligent with each passing day. Contify has won the prestigious Frost & Sullivan New Product Innovation Award for its Competitive Intelligence Platform.
Amir Moin