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Fashion Start-Up Launches Line of Interchangeable Bag Straps: A Style Hack for Cost-Conscience Millennials

A fashion start-up has created an affordable product to disrupt the luxury handbag industry.

Los Angeles, CA, August 15, 2017 --( Klaspe, an emerging interchangeable bag strap brand, is opening its e-commerce doors with the intention of providing consumers with a fashion-forward, yet practical way to enhance their everyday look. Klaspe’s interchangeable bag straps give consumers the ability to revamp or upgrade any bag or purse with a removable strap. The line is currently made up of twelve unique straps ranging from bold to sleek and streamlined.

Multi-use, interchangeable products like Klaspe’s straps allow consumers to get more wear out of staple pieces. This merging of style and practicality is an affordable and easy way to update one’s everyday look. In addition, the ability to mix and match gives consumers a fun and eclectic way to display their personal style. Founders, Injy Bassam and Chelsy McCann (collectively known as INCH) firmly believe that style and expression shouldn’t be inaccessible due to cost and availability. “We are on a mission to pave a new path for women to carry their most cherished pieces,” said Chelsy.

Convertible and multi-purpose products like Klaspe straps are an especially welcome addition for value-conscience Millennials who came of age during a time of economic disruption. The largest generation to date (over 80 million), Millennials have disrupted the retail industry with their unique spending habits and preferences. Despite stereotypes labeling Millennials as materialistic and spoiled, a recession, struggling job market and massive student debt have led to a generation that is exhibiting more financial discipline. Sixty-seven percent of Millennials stick to a budget, compared to 55% of Baby Boomers, and Millennials spend less per year on apparel than Gen Xers and Baby Boomers. As such, it’s no surprise to see that Millennials are drawn to affordable, convenient and customizable product offerings like Klaspe’s interchangeable bag straps.

Klaspe straps can be purchased at Through the website, the company allows customers to reach out to a virtual stylist for selection assistance. Straps are priced between $59 and $99 and include Genuine Brazilian Leather and Vegan Leather options.

Klaspe was created in Los Angeles, CA. Chelsy’s background in custom design alongside Injy’s tech industry experience delivers promise of bold, unique fashion with exemplary execution. With the intent of conveying the idea that quality design and thoughtfully made fashion should be widely accessible, Injy and Chelsy aim to disrupt luxury fashion purchases by changing the way women shop for bags.
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Kristina Maury

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