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Flores and Foley Roofing Leverages Eclipse in Advertising

Local roofing company uses a clever billboard and TV commercials timed to coincide exactly with the 2017 solar eclipse.

Wilmington, NC, August 19, 2017 --( Flores and Foley Roofing, a well-known Cape Fear region roofing contractor has come up with a novel idea to take advantage of an event that will not occur again in North America until 2024, the August 21st, 2017 total solar eclipse.

Owner and Co-Founder, Peter Foley says, “My partner and I have over 45 years in the roofing business, but have never had the opportunity to take advantage of a celestial happening before. We saw that several major corporations were doing things to leverage the event,” he added. “Krispy Crème is doing an ‘eclipse frosting’, and Chiquita Banana is playing around with the crescent or banana-shape at the beginning and end of the solar event on their website and elsewhere. So we had our advertising agency come up with something that shows that for us in the roofing business, an eclipse offers a brief opportunity to cool off in the middle of the day, and we think they nailed it, pun intended,” he said smiling.

The ads can be seen from exactly 1:19 PM until 4:09 PM on August 21st on a Tedder Media billboard located on Eastwood Avenue across from Audi of Cape Fear and another on Carolina Beach Road. They will also air as commercials on ABC and CBS during that same time.

The Ad Buyer agency handled creative for this project and Director of Agency Services, Paul Evans says, “We look at Flores and Foley Roofing as very progressive in their marketing. Peter and his team are always looking for ways to stand out and set themselves apart. They do this in the sheer volume of quality work they put out and the amazing array of custom equipment in their shop, but from a marketing standpoint, they are really quite unique also.”

About Flores and Foley Roofing: Locally owned and operated, Flores and Foley has installed over 12,000 roofs in the last 18 years in Southeast North Carolina. From roof repair to custom fabrication utilizing the latest in laser-cutting technology and advanced materials, residential or commercial repair, re-roofing and new roof construction. Flores and Foley Roofing are one of only three contractors in Eastern NC bestowed Platinum Preferred status from Owens Corning and also carry Master Elite status from GAF, which is only earned by 3% of the roofers in North America. For more information, visit
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Paul Evans
Peter Foley

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