Introducing ISO Style: Instagram's Easiest Way to Shop

Announcing the world's first Instagram-boutique, @shopISOstyle, enabling customers to shop the feed without leaving the social media platform.

Hoboken, NJ, August 25, 2017 --( Announcing the launch of ISO Style (@shopISOstyle), the first flash-sale Instagram-boutique specializing in affordable women’s contemporary fashion. Unlike other Instagram-based shopping services, ISO Style streamlines the process by allowing users to shop directly from Instagram without leaving the social media app. The shopping experience is further simplified by the boutique’s edited assortment of must-have items.

How it works: Simply follow @shopISOstyle on Instagram and write “want it” in the comment section to place your order. The ISO team will connect with you to secure sizing and shipping details and customers Venmo or PayPal the boutique for payment. New styles are posted every Monday, Wednesday and Friday at noon EST. Only available to purchase for 48 hours, each item is curated by professional stylists sourcing quality and style. The sales model follows a flash-sale format as items are only available for a limited time and are not off-price.

Created by fashion industry veterans, Lauren Russell (former Contemporary Women’s Trend Buyer at Century 21 department stores) and Jess Someck (former Brand Communications & Events Director at Victoria’s Secret), ISO Style unites online shopping and social media. The two met through their sons and instantly became close friends, bonding over many things including their love of shopping. During one of their many playdates, the concept for their company was formed, combining their passion for fashion and mutual obsession with online shopping.

ISO Style seeks to reinvent the shopping experience on Instagram and make online shopping even easier.
ISO Style
Jess Someck