Popular K-Beauty Brand MINNAVI Offering Their Powerful Whitening 7 Day Mask in the US

San Francisco, CA, September 01, 2017 --(PR.com)-- MINNNAVI, a leading Korean skincare brand, expanded its presence in the U.S. this September by adding their Time Release Delivery 7 Day Mask.

Following the success of their Time Release Delivery skincare line in South Korea, and the growing popularity of the mask category in the U.S., the introduction of the 7 Day Mask to the U.S. market will not only support the increasing demand of quality K-Beauty products, but will also help address one of the nation's biggest beauty concerns - skin discoloration, dark spots and hyperpigmentation.

Skin discoloration is the result of excess melanin -- natural pigment that gives color to skin -- often caused by chronic UV exposure, pollution, hormonal fluctuations, past acne blemishes, and natural aging. The problem is addressed with MINNAVI’s Time Release Delivery 7 Day Mask which contains the patented active ingredient Whitenol, a very powerful tyrosinase inhibitor.

In a proprietary study by the Seoul University Dermatology Research Center, Whitenol demonstrated superior efficacy compared to Vitamin C, Arbutin, and Kojic acid on the inhibition of melanin synthesis. A clinical test trial was conducted over an 8 week period containing with a cosmetic formulation containing 0.8% Whitenol has concluded to improve the volunteer group’s skin tone and whitening effect (melanin index). Volunteers found no irritation or discoloration after the trial. MINNAVI is the first company to have Whitenol as the active ingredient in a sheet mask and have sold out on numerous occasions in Korea.

MINNAVI’s Time Release Delivery 7 Day Mask will be available at their US website - www.minnavi.us - for $30 for a pack of 7 sheet masks.


Founded in 2014, MINNAVI broke through the K-beauty scene with their game-changing method of formulating, where all MINNAVI products are adaptogenic; each product works synergistically with the skin to adapt their function according to the needs of the skin. MINNAVI products facilitate and enhance the skin with optimally concentrated formulas activate the receptors that stimulate collagen and elastin, and encourage cellular regeneration and renewal.
Jason Jeon