VisionPoint Marketing
VisionPoint Marketing

VisionPoint Marketing Named Agency of Record for eWayDirect

Raleigh-Based Firm To Provide Marketing Services For eCommunications Solutions Company.

Raleigh, NC, February 27, 2006 --( Diane Kuehn, president of VisionPoint Marketing, has announced that the firm has been named agency of record for eWayDirect, a leading provider of electronic messaging solutions. As agency of record, VisionPoint is responsible for developing and executing marketing strategies for eWayDirect’s direct sales and reseller channel, including product and company repositioning and building brand awareness. Other marketing activities include Web site design, development of marketing materials, trade show marketing, and expanding electronic marketing efforts.

“It is an honor to work with eWayDirect, a company who has unique and compelling products and services within the interactive marketing industry,” said Kuehn.

”We are pleased with our decision to chose VisionPoint Marketing to help us reposition the company and build brand awareness based on their experience within the e-messaging space, said Neil Rosen, CEO of eWayDirect.

About VisionPoint Marketing:
VisionPoint Marketing is an online marketing solutions agency that provides strategy, creative, and execution of integrated marketing programs for mid-sized organizations. Recognized as a leader in interactive technologies such as search marketing, e-mail marketing, and experience design as well as traditional tactics ranging from branding to lead generation, VisionPoint helps companies succeed in an ever changing marketplace that is saturated with both established and new brands. VisionPoint Marketing is a minority and woman-owned business headquartered in Raleigh, North Carolina. For more information, please visit, or call 919-848-2018. Send inquiries to

About eWayDirect:
Since 1999, eWayDirect has been a leading provider of e-messaging solutions to e-commerce companies, not-for-profits, catalog companies and online publishers. The Company’s state-of-the-art solution is sold directly to marketers, as well as resold to marketers through some of the country’s largest list brokers and agencies. eWayDirect’s commitment to provide services only to companies deploying campaigns to true opt-in customers and prospects, has provided deliverability rates consistently at 98%, leading to an almost 100% customer retention rate.

Patty Briguglio
MMI Associates, Inc.
(919) 233-6600 • (919) 233- 0300 (fax)
7406-H Chapel Hill Road
Raleigh, NC 27607

VisionPoint Marketing
Patty Briguglio