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SMi Releases Agenda for Their 10th Annual Social Media in Pharma Conference

London, United Kingdom, September 20, 2017 --( SMi's Social Media in Pharma is now in its 10th annual year, network and learn from the most senior industry thought leaders in pharma and social media such as Pfizer, Janssen, Roche Diabeties Care, CREATION, Bristol-Myers Squibb, GSK, DRG Digital, IBM and more.

Social media is the perfect channel for pharmaceutical companies to educate, market, listen and connect with customers, patients and physicians. Explore strategies in patient engagement in order to create a powerful social media strategy, digital marketing techniques, approaches to content creation and big data and wearable technologies.

How the pharmaceutical industry utilize social media is particularly complex as regulators such as the FDA have not yet written the rules about how pharmaceuticals can engage with potential customers and patients.

Featured Highlights:

- Hear how Janssen create powerful pharmaceutical social media strategies enabling patient engagement.

- Learn how to build integrated, impactful social media strategies with Pfizer.

- Discuss the potential of wearable technologies creating behavioural changes for patients with UCB.

- Discover with GSK how to make your social media content less “promotional” and more about storytelling.

- Examine how Bristol Myers-Squibb create an excellent digital strategy whilst engaging patients.

Plus, don’t miss:

The opening address will be presented by Aslihan Unal, Digital Strategy Group Manager, from Janssen. Gain a deeper insight into creating powerful pharmaceutical social media strategies enabling patient engagement. This will examine building an effective social media strategy, the lessons learned and pitfalls on navigating today's social landscape, and how pharma social media can stay relevant and evolve into this evolving industry.

Not only this, put learnings into practise with an interactive half-day post-conference workshop! Get involved and learn from Timos Papagatsias, CEO and Elvira Dragas, Partner, from LucidQuest who will focus on how stakeholders can combine the latest advancements in Social Media / Social Networking and Strategic Competitive Intelligence in order to uncover opportunities and threats for their companies and brands.

Check out the agenda + full speaker line-up:

For those looking to attend there is currently a £400 early-bird saving.

SMi Presents the Launch of…
Social Media in the Pharmaceutical Industry
Date: 22nd – 23rd January 2017
Location: Kensington, London

Contact Information:

For all media inquiries contact Pavan Solanki on Tel: +44 (0)20 7827 6048 / Email:

About SMi Group:

Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world's most forward-thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at
Contact Information
SMi Group
Pav Solanki
+44 (0) 20 7827 6048

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