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Explore Media Produces National Tailgating Ad for Go RVing

Chicago, IL, September 29, 2017 --( National college and NFL television football broadcasts this fall will feature a commercial produced by Midwestern production company, Explore Media, for Go RVing, the national marketing coalition for the RV industry.

“Home Field Advantage,” the :30 television ad produced for Go RVing, portrays two families who use their RVs to tailgate before the big game, creating a home base for eating, socializing, and relaxing before the big game. The spot was helmed by director Jeremy Pinckert, who says about the ad, “Go RVing is all about showing unique ways RVs can be utilized to create lifestyle experiences, so for this spot I wanted to create a sensory experience for viewers. We used a marching band drumline as the music track, you can hear the sizzle of bacon on the griddle and experience other sounds like people laughing as they’re playing lawn games. And visually we wanted to show not only scenes of fans prepping for the big game inside and outside the RV, but we also worked to help viewers get the sense of togetherness and family that happens after the game, as these magical moments happen when people sit around in a circle and tell stories under the low light of Edison bulbs.”

Explore Media also edited and produced the spot in post-production, partnering with NOLO Digital Film for color correction, The Colonie for compositing, and Noise Floor for sound design. The television ad will be run during football games this fall, and can be seen online here:

About Explore Media

Explore Media is a full-service production company focused on creating handcrafted commercials and digital content. They’ve won over 68 professional awards for their productions, including 49 Telly Awards and 15 ADDYs. They have also twice been Emmy-nominated for commercial campaigns. Explore Media has offices in Chicago and South Bend, and produce in all major cities throughout North America. For more information or a custom reel from one of the directors on their roster, visit:

About Go RVing

The Go RVing Coalition is the marketing arm of the RV industry, consisting of RV manufacturers, component suppliers, dealers and campgrounds. Go RVing has produced award winning ad campaigns that provide the public and media with pertinent information about the benefits of RV travel.
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Explore Media
Julie Sutton

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