Holmes Chapel, United Kingdom, October 01, 2017 --(PR.com
)-- Squirrel Joinery are Cheshire joiners that have looked to excel in their field, both in the work that they complete and the way they market themselves. This provides an exceptional challenge for which they have succeeded in. They have managed this in a range of ways including a targeted search engine optimisation programme.
This programme offers regular techniques which work to promote their website. This has meant an increase in social media promotion, backlinking and social bookmarking. Other methods have been employed for on-site promotion. Elements such as blogging have driven traffic to the site.
A more determined plan of offering quality has been at the centre of their adaptive approaches. Their joinery services and standards of finish are of the highest quality. Therefore, their plan for their website was to offer a seamless transition.
It was quickly identified that to offer high quality content, it needed to provide information of value for individuals. Unique and valuable content has driven further traffic to the site and offered improved statistics in both enquiries and accepted quotations as a result.
Analysis of their success comes in the form of improved page views, pages viewed per session and average session duration. The period of analysis looks at the last thirty days and compares it to the same period one year ago. The Google analytics reports show an increase of over 6% in page views.
Pages viewed per session have also improved showing over a 22% improvement in the period analysed. The true evidence that individuals are finding value in the site is the much-improved average session duration. For the period examined, there has been a near 53% improvement. Viewers are spending an average time of 2:42 minutes on the site as compared to 1:46 last year.
New sessions have also improved by nearly 4%. With their adaptive plan, Squirrel Joinery are looking to examine all results on a regular basis. This allows them to tailor their plan and adapt it, if needed to target specific areas.
Andy Littler, founder of Squirrel Joinery commented, “To have such evidence of the fact that people are continuing to find value from our website is very rewarding. We work hard to offer an exceptional service so the fact that individuals are now finding our website helpful and enjoying its content is absolutely brilliant.”
It is rare to identify a tradesman who has the determination to develop an Internet presence while continuing to offer a service that is second to none. Squirrel Joinery have found a way of managing this with exceptional success.
Further information is available at http://www.joinery-cheshire.co.uk
To contact Andy, email firstname.lastname@example.org