How to Create an Integrated Social Media and Digital Strategy for Patients, Through Effective Content

London, United Kingdom, October 12, 2017 --( Social Media in the Pharmaceutical Industry conference will be bringing a global presence from GSK, Pfizer, IBM, Janssen, Roche Diabetes Care, Bristol-Myers Squibb, MSD, ABPI, and more. With an agenda full of exciting and new approaches for communicating with patients online, dive deep into topics surrounding social listening, interactions and engagement, writing effective content and tracking ROI from social media.

Hear from Pfizer and Bristol-Myers Squibb as they explore the strategies and activities used when creating content and engagement on social media, as well as determining the correct social platform for businesses.

Day 2: Building integrated, impactful social media strategies which engage HCPs and patients as part of the multi-channel mix. - Speaker: Sarah Holiday, Social Media Strategy Lead, Pfizer

Sarah will explore how pharma brands can integrate and adapt social media for greater levels of impact and relevancy as part of the wider digital and multi-channel mix. Presenting examples, this session will help to understand the patients journey. This could be by posting certain infographics and posts on specific days for example, success stories on a particular pharmaceutical product, hosting live talks and creating urgency, which is heavily used and impactful on social media. Many companies struggle to gain traction and engagement from their "followers," especially startups which can be a problem at times. Gaining visibility is great, but what’s the right platform for brands?

Day 2: Content is key to creating an excellent digital strategy and engaging patients

Speaker: Tughan Demirbilek, Strategy & Operations Director, Bristol-Myers Squibb

Tughan's session will focus on creating high quality engaging content despite some shifts towards influencer marketing, as content is still key to engineering a successful social media strategy. Posting valuable content is key as audiences like to hear the current trends in the industry which can be done by providing free reports, whitepapers, articles, vlogs and more. Moreover, the shifts and patterns to how social media has evolved by knowing which activities work well and doing this on a regular basis, all in order for companies to become a 'leader' in their minds. Tools used to gather the data through customer insights is a popular method used in today's marketing. One popular social platform is LinkedIn, who are leading in providing leads for businesses around the globe through various sponsored content and PPC campaigns.

For more information on all sessions, view the full agenda:

For those looking to attend there is currently a £200 early-bird saving by October 31st

SMi Presents the 10th Annual Conference:
Social Media in the Pharmaceutical Industry
Date: 22nd – 23rd January 2017
Location: Kensington, London

Contact Information:

For all media inquiries contact Pavan Solanki on Tel: +44 (0)20 7827 6048 / Email:

About SMi Group:

Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world's most forward-thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at
SMi Group
Pav Solanki
+44 (0) 20 7827 6102