Crocs™ Enters Cambodia Market with 3 New Store Openings in Phnom Penh

Crocs™ Enters Cambodia Market with 3 New Store Openings in Phnom Penh
Phnom Penh, Cambodia, October 17, 2017 --( Crocs™ officially enters the Cambodia market with the opening of stores at TK Avenue Mall, Exchange Square Mall and at AEON Mall Phnom Penh. The Grand Opening of TK Avenue Mall was marked by a ribbon-cutting ceremony and speech by Mr. Henry Horn, Managing Director of SOHO Diversified Lifestyle Co., Ltd.

“SOHO Diversified Lifestyle is honored to bring this popular and iconic footwear brand to Cambodia. The Crocs brand celebrates authenticity, individuality, and the courage to be who we are in every aspect of life,” said Mr. Horn. “We believe this message, along with our wide variety of fashionable designs, will resonate well with the people of Cambodia.”

The store opening events at TK Avenue Mall, Exchange Square Mall and Aeon Mall was attended by first-time Crocs customers as well as loyal Crocs fans that have spent months eagerly awaiting the store launches. Festivities included free popcorn and refreshments, and a celebrity spin wheel for shoppers with prizes ranging from special discount cards to free Jibbitz™ shoe charms. Inside the store hung posters of Korean superstar YOONA posing playfully in her Isabella jelly sandals and Asian celebrity Henry Lau sporting his Citiline Roka slip-on sneakers.

The latest Crocs store which was opened at AEON Mall on August 27, 2017 is the latest addition to the mall’s expansive tenant mix of international fashion and lifestyle brands. SOHO Diversified Lifestyle has also confirmed plans to open additional Crocs stores at Eden Garden Center and the trendy BKK 1 district in Phnom Penh before the end of 2017.

About Crocs, Inc.

Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, and lightweight qualities that Crocs fans know and love. Since its inception in 2002, Crocs has sold more than 350 million pairs of shoes in more than 90 countries around the world.

About SOHO Diversified Lifestyle Co., Ltd.

SOHO Diversified Lifestyle is part of the SOHO Diversified Group of Companies, one of the fastest growing operators of concept retail stores and restaurants in the Kingdom of Cambodia. The company develops its partnerships through franchise, joint ventures and exclusive distribution agreements with brand owners worldwide. SOHO Diversified Group of Companies represents popular and successful international brands in the Kingdom of Cambodia where the demand for a high quality retail and restaurant experience is the growing trend. The company was founded in 2014 and its name was inspired by the eclectic Lower Manhattan neighborhood in New York City, loved for its impeccably classy style, posh shopping areas, many clothing boutiques, and trend-setting restaurants.
SOHO Diversified Group of Companies
Sue Kim