Defence Experts Discuss Commercial Importance of Social Media at #MilSocialMedia 2017

London, United Kingdom, October 19, 2017 --( As we move into a digitalised world, the defence industry has embraced social media's growing significance and relevance as a tool to develop commercial collaborations, to increase brand awareness, and to help business growth as a whole.

Thus, SMi Group’s 7th annual Social Media within the Defence & Military Sector conference returns to London this December featuring presentations from leading commercial experts who have utilised digital and social platforms to benefit their businesses and brands.

Highlights include:
· Fujitsu will be discussing Global Connectivity, a state-of-the-art IP-based network that has transformed the way the UK MoD communicates and exhanges information as they collaborate with industry partners.
· Saab, who broke the internet last year with their Gripen E social media campaign, will present effective content strategy, focusing on what works to get audience engaged.
· Combat veteran and SHRM Director of Social Engagement Andrew Morton will provide updates on this year's social media developments relevant to the defence industry including technology that will shape the next year and beyond.
· Bircham Dyson Bell will highlight the role that social media plays in brand reputation and outline the case for reputation management.

The full list of speakers and presentations can be viewed on

Social Media within the Defence & Military 2017 will explore top tips and trends surrounding the reality of social media integration into defence operations.

Other presentations at the conference will explore top tips and trends surrounding the reality of social media integration into defence operations led by experts from military forces from Austria, Canada, Germany, Netherlands, Norway, United Kingdom and the USA, as well as key decision makers from solution providers at the cutting edge of innovation.

The event will showcase fresh case studies exploring the power of social media during military campaigns such as Bundeswehr's Die Rekruten on YouTube; the Irish Defence Force's immersive video and virtual reality recruitment campaign; and more.

The full conference agenda and registration details are available on

For those interested in attending, there is currently an Early Bird discount of £100.

Social Media Within the Defence and Military Sector 2017
6-7 December 2017
Copthorne Tara Hotel, London, UK
For more updates on the conference, follow SMi Group on @smigroupdefence and join the conversation using #milsocialmedia on Twitter.

For media queries please contact Honey de Gracia at For delegate registration queries please contact James Hitchen at

About SMi Group:
Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world’s most forward thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at
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