Mexico, MO, February 24, 2008 --(PR.com
)-- Dr. Robert C. Worstell, who has over 3 dozen published books, recently released an excerpt from his online marketing research that lays out the key steps any author needs to take to break into radio promotion - as a great radio guest.
"The trick to radio promotion is not to buy advertising," as Dr. Worstell says, "but rather to get on talk shows that are in your niche - and then be a great radio guest. You and the station both win. They get an interesting expert to entertain their listeners - and you get a chance for people to find out about your book. Far more effective than paid advertising."
His short (66-page) book is an excerpt from his much larger (nearly 800 pages) tome which lays out the entirety of marketing and promotion strategies which online millionaires have been using since the Internet was created. This particular section is only about Radio Interviews and its related subjects, Press Releases and Podcasts.
Worstell holds that you have to be able to write an effective press release in order to get the shows, and practicing with Podcasts are a great way to break into the business.
"Radio loves media releases, as they are tuned to 'speak their lingo'" related Dr. Worstell. "You'll find that modern press releases reach the public directly - and the electronic versions are more effective than the old mailed-paper ones. Podcasts are a form of radio-guest interview on their own - and might become more effective than radio. But you start out practicing with podcasts and putting these online so that producers can get a feel for your 'radio presence' long before you show up on their program."
The ebook is published on Lulu.com and is available for free to his Online Millionaire Newsletter subscribers.
Dr. Worstell attributes his rural background and daily farming chores for his inspiration, "Often you'll be feeding cattle or spending hours in the tractor seat and inspiration will come to you - suddenly all these ideas will just coalesce and I can't wait to get back to my home-office to cross-check it online. But you have to finish feeding or your field-work first, so farming does tend to build your persistence and patience in research."
Dr. Worstell's "An Online Millionaire Plan" online marketing book series is published by Print-On-Demand Publisher Lulu.com. Dr. Worstell has written and published over three-dozen self help and personal development books, as well as numerous articles, and whitepapers.
He has studied the human condition for over 35 years, working in counseling and consulting as well as freelance research. His marketing research is an outgrowth of empowering rural communities to access online income through print-on-demand publishing.
For more information:
Dr. Robert C. Worstell
Midwest Journal Press
15559 Audrain Rd 821, Mexico, Mo. 65265
For more info: Visit http://robertworstell.com
Blogs: http://worstellr.blogspot.com, http://gothunkyourselfsmore.blogspot.com