Discover the Future of "Social Pharma," Only at SMi's Social Media in the Pharmaceutical Industry

London, United Kingdom, November 18, 2017 --( Returning to London this January 2018, Day 1 will address topics on wearable technologies, patient engagement and social media strategies; while Day 2 covers interaction using social media, digital health strategies and effective content.

3 Key Social Media Priorities for the Pharmaceutical Industry

1. The Digital Customer Journey

Optimising the customer journey across multiple touch points will be very important for companies' marketing for the coming future. Healthcare and pharma companies are 14% more likely than their peers in other sectors to consider customer journey management as a priority in 2017.* Listening to how the patient audience is interacting with a brand, as well as what they are saying, can help marketing teams better assess how their patients understand their condition and the brand’s role in managing that condition.

(Agenda Highlight) - Day 1 | @9:50 | Steve Reeves, Director, Social Intelligence, DRG Digital

Presentation Title: Case study: How to Map Out and Understand A Patient’s Journey

2. Wearable Technologies

The boom in wearables that collect lifestyle and fitness data is of huge benefit to an industry whose wealth of existing data is often locked up by regulation or in non-digitized formats. A truly digital-first industry could mean a reduction in health problems, as lifestyle monitoring tools begin to predict and prevent them before they arise; it could mean that health is not defined by the absence of ailments or disease, but by a person’s wellbeing and lifestyle. Companies within the sector would be able to shift their focus to prevention rather than treatment. Digital technologies are making it easy for patients to access and track their health information, at the same time facilitating seamless communication with their providers.*

Virtual reality (VR) and augmented reality (AR) are being incorporated into new healthcare technologies and systems, with uses ranging from training doctors in operating techniques to gamifying patient treatment plans.*

(Agenda Highlight) - Day 1 | @ 15:50 | Andreas Haimboeck-Tichy, UK Director for Healthcare and Life Sciences, IBM

Presentation Title: The development of a Watson-Powered "Virtual Personal Assistant"

3. Content is Key

Social media is a powerful communication and content distribution tool, and healthcare and pharma companies clearly recognize this. The industry is using content as a way of meeting the needs of consumers who are playing a more active role in their healthcare choices. Though historically, content has been mainly used by pharma companies marketing to healthcare professionals. Content is gradually earning its place in healthcare campaigns, and the next few years will see content creation and storytelling emerging as prominent, very much in-demand skills. One of the best ways for companies to appeal to a range of different audiences is through tailored content, and some big players are using it to their advantage.*

(Agenda Highlight) - Day 2 | @9:50 | Sebastian Soithongsuk, Global Content Manager, Digital Comms, GSK

Presentation Title: Why The Social Media Content Should Be Less "Promotional" & More About Storytelling

For more information on all sessions, view the full agenda:

For those looking to attend, there is currently a £100 early-bird saving by November 30th.

SMi Presents the 10th Annual Conference:

Social Media in the Pharmaceutical Industry
Date: 22nd – 23rd January 2017
Location: Kensington, London

Sources: *https://adobe. ly/2Av402S | *http: //

Contact Information:

For all media inquiries contact Pavan Solanki on Tel: +44 (0)20 7827 6048 / Email:

About SMi Group:

Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world's most forward-thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at
SMi Group
Pav Solanki
+44 (0) 20 7827 6048